In this episode, we dive deep into the world of marketing with Maria Shestakova, Chief Marketing Officer at Apifonica Genius.

Maria shares her journey in marketing and offers valuable insights on go-to-market strategies, demand generation, and product marketing. She emphasizes the importance of understanding your target audience and testing different approaches.

Key topics covered include:

• Designing go-to-market experiments

• Marketing to existing vs. new customers

• Capturing buyer personas and pain points

• Effective channels for lead generation

• Aligning product marketing with sales

Maria also provides advice for young marketers and startups, stressing the value of practical experience, continuous learning, and experimentation.

This episode is packed with actionable tips for marketers at all levels, from beginners to seasoned professionals.

In this insightful episode, Josephine Wong shares her expertise in marketing, sales, and product strategy. She discusses:

• The challenges of marketing in a nascent industry

• Effective channels for B2B lead generation

• The importance of content creation and distribution

• Her perspective on AI in marketing

• Branding strategies for B2B companies

• Aligning product marketing with sales efforts

• Developing go-to-market strategies for new products

Josephine offers valuable insights on buyer psychology, educational marketing, and simplifying complex messages. She emphasizes the importance of human creativity in marketing while acknowledging the efficiency gains from AI tools.

This episode is packed with practical advice for marketers, especially those in B2B and SaaS industries.

In this episode, we dive deep into the world of marketing with Rahul Kohli, VP of Marketing at Leoforce.

Rahul shares his journey into marketing and explains how Leoforce uses AI to revolutionize recruiting. He offers valuable insights on go-to-market strategies, demand generation, and the importance of understanding customer needs.

The conversation covers hot topics like content creation, the role of AI in marketing, and the significance of metrics. Rahul also discusses branding challenges and provides advice on aligning product marketing with sales.

Wrapping up, Rahul shares his thoughts on leadership in marketing and offers guidance for aspiring marketers. This episode is packed with practical wisdom for marketers at all levels, from students to seasoned professionals.

In this episode, we talk with Toomaj Freydouny-Bung, Chief Marketing Officer at KUMMUNI.

Toomaj shares his journey from tech to marketing and how he became CEO of KUMMUNI, a company offering customizable furnished apartments.

He discusses:

• KUMMUNI's unique approach to solving housing challenges

• Go-to-market strategies for startups

• The role of CEOs in leading marketing efforts

• Content creation and social media marketing

• Using AI tools in business

Toomaj offers valuable insights on addressing market gaps, the importance of controlled content, and balancing technical and business perspectives.

His views on AI highlight both its potential and the need for careful oversight in marketing applications.

This episode provides practical advice for marketers and business leaders navigating today's dynamic landscape.

In this episode, we dive into the world of B2B marketing with Jamie Walker, Chief Marketing Officer at Keyfactor. Jamie shares her journey from sales to marketing and offers valuable insights on go-to-market strategies, demand generation, and metrics.

Jamie discusses how marketing approaches evolve as companies grow and the importance of aligning marketing efforts with revenue goals. She emphasizes the value of building trust with existing customers and creating targeted experiences for different audience segments.

The conversation covers effective marketing channels, the significance of branding in cybersecurity, and advice for aspiring marketers. Jamie also provides guidance for early-stage tech startups on achieving product-market fit.

This episode offers practical tips and strategies for marketers at various career stages and company sizes, making it a must-listen for anyone in the B2B marketing field.

In this episode, we sit down with Suzanne Reimer, Chief Marketing Officer at Lotlinx, Inc.

Suzanne shares her journey from traditional CPG marketing to the tech sector, offering valuable insights on adapting to new industries.

She discusses strategies for go-to-market planning, demand generation, and content creation in niche B2B markets. Suzanne also provides her perspective on the role of AI in marketing and the importance of data-driven decision making.

Throughout the conversation, Suzanne emphasizes the value of diverse marketing experience and holistic thinking in leadership roles.

This episode offers practical advice for marketers at all career stages, from recent graduates to seasoned professionals looking to stay ahead in a rapidly evolving field.

In this episode, we talk with Melanie Draheim, Chief Marketing Officer at Fox Communities Credit Union.

Melanie shares her journey from art and math enthusiast to marketing leader. She discusses the challenges of marketing in competitive industries and the importance of understanding customer needs.

Key topics include:

• Balancing marketing to existing and new customers

• The critical role of branding in financial services

• Using metrics effectively in marketing

• Product marketing strategies

• Leadership in marketing organizations

Melanie offers valuable advice for aspiring marketers, emphasizing the importance of continuous learning and stepping out of one's comfort zone.

This conversation provides practical insights for marketers at all levels, from students to seasoned professionals.

In this episode, we talk with ILFAT Khayrullin, Chief Marketing Officer at Letterly, a mobile app that uses AI to convert speech into well-written text.

ILFAT shares insights on:

• His journey into marketing

• Letterly's target audience and product features

• Strategies for customer acquisition and retention

• The importance of user feedback in product development

• Approaches to content creation and AI in marketing

• Key metrics for measuring success

• Leadership tips for building strong marketing teams

ILFAT offers practical advice for tech startups, emphasizing the value of early user engagement, competitor analysis, and creating a collaborative team environment.

This conversation provides valuable lessons for marketers and entrepreneurs in the fast-paced world of AI-driven mobile apps and digital marketing.