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Social proof has been touted as THE thing to have when it comes to signing clients but what if you don't have one? How do you resist the temptation on creating fake testimonials just to get the hype going about your offer?

In today's episode we'll explore how to sign clients based on honesty, how to market new offers during the early stages of your business and dig into why these methods work for different situations.

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Another year older. I am grateful that I get to share this day with you.

If you are struggling with mental health, please do seek help.

Take care of yourself

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I had a dream of achieving $100,000 in my business. I thought that if I reach that goal, I would be as legitimate in business as my peers. If you are looking a dose of inspiration, this episode is not what you are looking for. But if you are looking for an honest account of what I went through in my first year building a coaching and digital course business, buckle up right up!

Thank you for listening to my story. I appreciate you being here.

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This episode is a mini series I've made on the trend of co-opting anti-capitalism movement for personal brands. There are 5 mini stories altogether:

• Anti-capitalism movement - is it just a passing trend or should we get on board?
• If not capitalism, what would be the next available options?
• Rethinking capitalism system
• Social activitism in personal branding
• Where do we go from here?

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There is a silent pressure to be 'on brand' all the time. The good news is unlike linear branding experiences, in personal branding you are allowed to have 'off days'. The take away of this episode is that your personal brand do not have to feel performative and you get to honour the moments that make you feel human.

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Are we too hyper focus on application and dismissing the need of theory? In today's episode, I share a personal story on the perception of academic value vs hands on experience.

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Do you feel that there's a lot more at stake with consumers today? Join the discussion, let's start talking about it

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Using Instagram as a marketing tool for my own business came with a lot of challenges. It was honestly so confusing trying to navigate through the jungle as all it did was leaving me overwhelmed with a lot of conflicting advises. Is there a better non soul leeching way?

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