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Core Insights: Strategy

Core Insights: Strategy

著者: Warwick Business School
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After the success of 'Leading Through COVID-19' and the dedicated channel to Behavioural Science Warwick Business School's Core Insights editorial team bring expert advice and knowhow on Strategy to help businesses and organisations. Bringing you the leading academics from Warwick Business School, this podcast series will reveal the latest research and thinking from world-class Professors detailing how Apple do strategy, how to exploit luck, the new open strategy vogue and more.© 2024 Core Insights: Strategy 経済学
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  • Creating a legacy for major cultural events
    2024/07/11

    Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021.

    The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events.

    Professor Neelands reveals how a framework for measuring the impact and the value of major events can help to make events more inclusive, maximise the benefits for the UK economy, and ensure a lasting cultural and sporting legacy.

    Read more on the subject:

    Five steps to improve the impact value of major events

    Why measuring social impact is good for business

    Increase the odds of success in digital transformation

    For more articles on Strategy and Organisational Change straight to your inbox sign up to Core Insights.

    Learn more about strategy on our Executive Education four-day courses at WBS London at The Shard.

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    27 分
  • Four ways to stop knowledge leaking in an R&D partnership
    2021/04/20

    Core Insights host Trevor Barnes talks to Jeff Reuer, Distinguished Research Environment Professor at Warwick Business School and the Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship at the University of Colorado. Professor Reuer explains how R&D partnerships are both necessary and can be done without either company exposing their trade secrets to each other. He has researched how knowledge leaks in these sort of partnerships and puts forward four ways in which companies can make sure any partnership they enter remains water tight. Read more on the subject here and why companies partnering with their closest rival can actually work well here.

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    28 分
  • The competency trap and how companies can avoid it
    2021/04/13

    Companies have been falling victim to the competency trap for many years, most notably Kodak, which failed to anticipate the switch to digital cameras in time and disappeared from our lives. Jerker Denrell, Professor of Behavioural Science, explains to Core Insights host Trevor Barnes just what the competency trap is and how firms can avoid it, detailing the mindset and steps needed. Read more on how to avoid the competency trap here.

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    31 分

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