In this episode of The Next Step Podcast, I chat with my business coach, Michelle Vroom, who opens up about her journey from corporate to entrepreneurship and what it truly takes to build a sustainable business. Michelle shares her experiences navigating financial pressures, balancing family dynamics, and achieving long-term stability without compromising her values. Her transparency in discussing her business model shifts, the importance of sustainable offers, and the lessons she learned about stability will resonate deeply with anyone who’s felt overwhelmed by the relentless hustle. Listen in as Michelle offers a refreshing perspective on creating success that’s not only scalable but also sustainable.

Topics We Cover:

• Starting with Purpose: Michelle began her entrepreneurial journey driven by a desire for flexibility and financial security, but her commitment to family and stability has always grounded her goals.

• The Power of Sustainable Offers: Michelle stresses that choosing the right type of offer, especially recurring or long-term ones, can make or break your stability as a business owner. She dives into why high-volume, low-ticket products might not be the best fit for everyone.

• Overcoming Client Losses and Building Community: Facing a significant revenue loss while pregnant was a pivotal moment for Michelle. Rather than giving up, she started focusing on audience-building to create a steady pool of clients, ensuring she’d never face that situation again.

• Finding the Right Business Pace: Michelle acknowledges the allure of rapid growth but emphasizes that not every season is meant for scaling. Sometimes, sustaining is the key to longevity, especially if long-term impact is the goal.

• Work-Life Harmony Over Balance: Open communication with her husband has been essential for managing family responsibilities. The couple regularly recalibrates, recognizing that balance looks different in every season.

• Strategic Decisions as an Experienced Business Owner: Michelle shares that it’s okay—and necessary—to reassess your direction. Shifting to more one-to-one coaching allows her to deepen client relationships, aligning with her desire for a more personal impact.

• Following Your True Vision: While tempted by trends in the coaching industry, Michelle stays true to her values. She builds her business around sustainable, high-impact work rather than just financial gain, knowing that integrity drives long-term success.

By the end of this episode, you’ll walk away with a clearer idea of how to make choices today that will benefit your business tomorrow. Michelle’s insights remind us that a steady, purposeful approach can often be the most impactful “next step” in scaling to lasting success.

Michelle Vroom's Website

Vroom Communications

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