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Ash and Kane share creative ways podcasters and creators can partner with brands. Podcasters and brands don't need to settle for a boring pre-roll ad when there are so many interesting and productive ways to partner and collaborate.

KEY TAKEAWAYS

• Brands can create content that the podcaster takes part in, so it becomes an association between podcaster and the brand.
• Creators speaking at brand events is a creative way to embed a brand partnership and build authenticity too.
• Product placement is a simple but effective way for brands to partner with podcasts.
• Think about alternative ways you have a presence as a podcaster/creator and utilise that as an avenue with brands.

BEST MOMENTS

"I wanna be Jordan to Nike but it’s Ash and Kane and Riverside”

“Product placement is one”

“Doing things that have the creator involved with the brand in person, you can create content for both channels”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1

https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

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ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

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Email: podcast@progressiveproperty.co.uk