Renowned sound designer and composer Lance Massey's journey from Manchester, Tennessee, to the vibrant soundscape of New York City is nothing short of extraordinary. This episode of Creativity Jijiji gets into the serendipitous twists that led Lance to become a key figure in the dynamic NYC commercial music scene. From his unexpected acceptance to Oberlin College, where he discovered a passion for electronic music and pioneering computer systems, to his exploration of his Appalachian musical roots, Lance shares personal stories that weave a rich tapestry of tradition and innovation.

Lance and I discuss the delicate balance between technology and emotion in music creation, reflecting on the diverse genres that influence our work, from old-time music to EDM. We highlight a significant project that marked our transition into advanced sonic montage techniques, showcasing the ever-changing landscape of music technology and the importance of early sound integration in the creative process.

Our conversation crescendos with exploring the collaborative spirit that fuels innovation. We share insights from the now-renowned T-Mobile global branding campaign, which was launched in partnership with branding agency Interbrand. This campaign ingeniously combined world vocals, digital pulses, music, sound design, and algorithmic composition to create a unifying global sonic experience.

With contributions from talented artists Tim Leitner and Mike Harvey, we present the T-Mobile musical track that evolved into the world music masterpiece, 'Hello Hola,' underlining the essence of creativity that transcends borders and genres.

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Join us as we unlock the secrets of voice casting with Dane Gorman, a top-tier casting director and founder of Speaks Casting. Discover the often-overlooked magic that casting breathes into audio dramas, transforming mere scripts into award-winning productions. Together, Dane and I share our journeys and lessons from our collaboration on "Song in Space," a project highlighting the power of the perfect voice to turn complex narratives into engaging experiences.

Our conversation is nostalgic as we reminisce about the golden days of voice discovery when talents like Jim Gaffigan and Liev Schreiber first emerged. The landscape of the voiceover industry is undergoing a seismic shift, with talents now sprouting from every corner of the globe, thanks to the rise of home studios. We reflect on balancing the art of structured creative processes with the innovative possibilities offered by new technologies, ensuring that quality and authenticity remain at the heart of voice casting.

Explore the intricate world of professional voiceover studios as we discuss the technical and financial commitments needed to deliver top-notch productions. We unpack everything from the challenges of home studio setups to the undeniable benefits of professional environments. Learn about the importance of minimizing technical distractions so that talent can truly shine, and celebrate the dedication and resilience required in this competitive field. Wrap up this enriching journey with us as we thank Dane for her invaluable insights and invite you to continue exploring the ever-evolving landscape of voice casting and storytelling.

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Sitting at my kitchen table, anxiously scanning emails for that one response that could change everything, I found myself on a journey all too familiar to creatives—waiting for validation, fearing rejection. Join Air Jijiji and me, Chris Mchale, as we share this rollercoaster of emotions and lay out five strategies to help artists like you navigate the murky waters of creative rejection. We'll delve into the importance of developing a resilient mindset, drawing from personal stories and years of experience to help you stand strong against the inevitable "no" that every creative faces.

We redefine what success means in the creative world, emphasizing practice and preparation as the cornerstones of artistic growth. Hear how embracing positive and negative feedback can be transformative, and discover the power of distinguishing between valuable criticism and mere noise. Whether you're a writer, musician, or any creator, these insights will empower you to see rejection not as a setback but as a stepping stone to artistic achievement. Tune in for practical advice, motivational anecdotes, and a fresh perspective on turning those "no's" into "yes's.

From an outpost deep in space, an alien listens to the stars and is surprised to find content from the Studio Jijiji show, 'Short Wave Stories.'

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For a fun, catchy, irreverent jingle about the vibe of the growing audio content company Studio Jijiji,

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