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  • Ep. 10 - Is the Customer Always Right?
    2024/11/21

    Can you truly say the customer is always right? We challenge this age-old mantra by exploring the real essence of valuing your customers, even when they might not be entirely correct. Join us as we navigate the intricate dance of customer service, where empathy and effective communication reign supreme. Our journey takes us through the rich tradition of customer care dating back to 1946, and we discuss the delicate art of knowing when it's time to let a customer go. Along the way, we celebrate a milestone—the release of our tenth episode—and share the thrill of winning the Construction Development Awards' Showcase Award.

    Tackling the automotive industry's unique challenges, we share candid insights into managing customer complaints and satisfaction. Discover the importance of offering practical solutions, even when the issues are beyond your control, and learn how to maintain customer trust amidst the complexities of warranties and product wear and tear. With personal anecdotes and analogies, we reveal how businesses can turn potentially explosive situations into opportunities for growth and loyalty, using techniques like de-escalation and the power of appreciation to foster goodwill and resolve conflicts.

    Dive into strategies for enhancing customer experiences and building a robust reputation, emphasizing the critical role of personalization and the perceived effort in customer interactions. From dealing with feedback in the digital age to creating raving fans through thoughtful solutions, we uncover the secrets of transforming dissatisfied customers into passionate advocates. As family business owners, we understand the challenges of managing vast customer interactions, and we share how empowering your team can lead to better resource management and sustained success. Join us as we offer genuine, no-fluff advice for running a thriving family enterprise.

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    1 時間
  • Ep. 9 - Construction & Developer Awards: Community Focus
    2024/11/14

    What happens when humor meets business insights? Join us on Crossroad Conversations as we share our experience at the Construction Developers Awards Banquet, where laughter and learning went hand-in-hand. Not only did we have the honor of receiving an award, but we also celebrated the power of community collaboration and local talent in the construction industry. We couldn't resist bringing a touch of humor to the stage as emcees, making the night both informative and entertaining.

    Ever wondered how to spot untapped market opportunities and boost your company's efficiency? We dive into strategies for identifying market gaps and reducing expenses by self-performing certain activities. Our discussion touches on the potential savings and improvements in customer satisfaction that come from direct oversight of services, like applying spray-in bed liners. By sharing our personal experiences and lessons learned, we offer insights into adapting to changing markets while staying open to new approaches.

    Explore the pathways to business sustainability with us as we discuss diversifying revenue streams and expanding into larger facilities to meet growing demands. Learn why offering additional services, such as in-house vehicle repairs, can enhance customer experiences and streamline operations. Our conversation is filled with practical advice and personal stories that highlight the importance of maintaining strong vendor relationships and the fun in business interactions. Don't miss the chance to engage with us, share your thoughts, and suggest topics for future episodes.

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    51 分
  • Ep. 8 - Shifting Gears: Evolving AND ADAPTING with the Modern Market
    2024/11/07

    What if the key to your business's success lies in adapting to an ever-evolving market? On Crossroad Conversations with the Lewis Brothers, we unravel the necessity of evolving business strategies to stay ahead in today's dynamic environment. Join us as we explore how the automotive industry has transformed over the years, from the delivery process to warranty claims, and how businesses can innovate without losing sight of their core values. We share insights from our personal experiences, emphasizing the importance of understanding customer perspectives and leveraging change to remain competitive.

    Our discussion takes a deep dive into the world of digital marketing, where traditional advertising methods meet the complexities of the modern digital landscape. As seasoned professionals, we break down the significance of a balanced marketing approach that effectively reaches target audiences while steering clear of unnecessary expenditures. From the evolution of car washes to the Ford F-150 Lightning, our examples illustrate the importance of embracing innovation to satisfy evolving consumer demands. We also touch on the crucial roles of delivery specialists and service advisors in enhancing customer satisfaction within the automotive sector.

    Finally, we highlight the importance of staying relevant in both personal and professional contexts. Drawing parallels between endurance in sports and business success, we stress that past achievements don't guarantee future triumphs. Our conversation takes you through real-world examples of businesses that struggled to adapt, like Blockbuster, offering valuable lessons on the necessity of continuous growth and adaptation. By engaging with us on various platforms, you can gain insights into maintaining a customer-focused approach, exploring innovative practices, and ensuring long-term success in an ever-changing market landscape.

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    55 分
  • Ep. 7 - Turn and Burn: Mastering the Power of Moving Inventory
    2024/10/31

    Unlock the secrets to mastering inventory efficiency in the automotive industry with the Lewis Brothers. We promise you'll learn how to detach emotions from inventory and use the "X factor" to boost financial success beyond traditional margins. Our latest episode of Crossroads Conversations offers actionable insights into understanding inventory as both physical products and time, crucial for service-oriented businesses. Through practical strategies and real-world examples, we demonstrate how adaptability and strategic leadership can transform your business efficiency.

    Picture this: a "happy hour" model that turns slow periods into bustling opportunities, or a leadership approach that reallocates employees much like a quarterback orchestrating a game-winning play. These are just a taste of the innovative strategies we explore to maximize time and inventory efficiency. From managing inventory turnover rates to minimizing holding costs and depreciation, we discuss the financial imperatives of running a business with a focus on metrics rather than emotions. Understanding daily holding costs and strategic pricing adjustments are key takeaways for those eager to maintain fresh inventory and shield against market fluctuations.

    We also shift gears into our new segment, where we share our luxurious journey in the Grand Wagoneer L, inviting our audience to connect with us. Learn how to optimize your sales strategy for success by understanding customer motivations and leveraging effective marketing techniques. Engage with us, share your feedback, and be part of our conversation. Whether you're fascinated by the automotive industry or intrigued by family business dynamics, your insights and questions fuel our discussions, ensuring we cover the topics that matter most to you. Join us for this compelling episode and take a step toward transforming your business approach.

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    59 分
  • Ep. 6 - Navigating Challenging Employee Dynamics
    2024/10/24

    What if you could unlock the secret to managing challenging employees and turn conflicts into opportunities for success? Join the Lewis Brothers on Crossroad Conversations as we explore the art of employee management within a family-run business. Learn how understanding the motivations, strengths, and quirks of your team members can lead to a more positive work environment, with insights from iconic figures like Elon Musk and Henry Ford. This episode promises actionable advice to help you enhance your management skills and improve employee relations.

    Ever wondered what truly drives your employees beyond their paychecks? Discover the power of identifying individual motivations and how tailoring incentives—be it a trip to Disney or a new bike—can boost productivity and morale. From stories of Clark Griswold to the dynamics of the automotive industry, we discuss creative strategies for aligning employees' personal goals with company objectives. We'll also share techniques for managing high performers who may disrupt team harmony, ensuring everyone is held accountable and valued.

    Finally, we delve into the challenges of maintaining a cohesive team culture amidst a sea of high performers and underachievers. Learn how consistent cultural practices, like red carpet traditions, can elevate customer experiences and foster team unity. We also touch on the importance of flexibility in management roles, emphasizing listening over speaking. Engage with us by suggesting topics or guests, and be a part of shaping a dynamic, listener-driven podcast experience.

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    1 時間
  • Ep. 5 - Turning Crisis into Opportunity
    2024/10/17

    Ever find yourself in a situation where everything that could go wrong does? Join us on Crossroads Conversations with the Lewis Brothers, where we share the real-life rollercoaster of running a family-owned automotive business. From dealing with unexpected hailstorms to managing a major mall sale during the COVID-19 pandemic, we uncover the gritty details of crisis management and how a resilient mindset can turn challenges into opportunities. With tales of split shifts, remote work, and guaranteed pay during the pandemic, we promise you'll gain insights into adapting business strategies to weather any storm.

    In this episode, we unravel our approach to navigating the automotive industry's ups and downs. Discover how we transformed a hailstorm setback into a successful hail sale and learn about our strategic pivot from new to used car sales when inventory ran dry. We share our innovative strategies for team building and inventory management that not only kept our business afloat but also drove it to new heights. Our experience showcases the power of quick decision-making and maintaining a strong company culture to ensure long-term success.

    Throughout our conversation, we emphasize the importance of leadership and communication in managing unexpected employee absences and system outages. With stories of overcoming a month-long system outage and manually processing thousands of transactions, we highlight the value of teamwork, proactive problem-solving, and transparency. Whether you're a business owner, leader, or just someone interested in the dynamics of a family-run business, our episode offers valuable lessons on resilience and the strength of a united team.

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    57 分
  • Ep. 4 - Building a Thriving Workplace Culture
    2024/10/10

    Unlock the secrets to crafting a workplace culture that not only retains employees but also turns them into brand ambassadors. Ever wondered why some businesses thrive while others flounder despite facing the same external challenges? Discover how the Lewis Brothers, with their extensive experience in the automotive industry, have harnessed the power of a strong company culture to drive success. With 90% of employees considering quitting due to poor culture, understanding the nuances of workplace dynamics could be your blueprint for transformation.

    Join us as we paint a vivid picture of a customer-focused ethos, where every element from music to language plays a pivotal role in shaping both employee satisfaction and customer perceptions. Learn how maintaining professionalism and promoting transparency can build trust and enhance long-term customer loyalty. The Lewis Brothers share practical insights on creating an inclusive environment that resonates with diverse demographics, transforming everyday interactions into opportunities for building a robust business reputation.

    Finally, we explore the profound impact of positive workplace interactions, guided by leaders who lead by example and foster an uplifting environment. From vibrant meetings that energize and motivate to personal customer interactions that make every visit memorable, the Lewis Brothers guide you through the essentials of cultivating a supportive culture. As we gear up for our next conversation on navigating workplace crises, we invite you to engage with us, share your questions, and embark on this journey of cultural transformation alongside us.

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    40 分
  • Ep. 3 - Creating Powerful Teams in Business
    2024/10/03

    How can you transform your early mornings into a productivity booster? Join us in this insightful episode of Crossroads Conversations with the Lewis Brothers as we share our personal journey of evolving leadership within our family automotive business. You’ll learn the secrets behind our success, from strategic task organization using tools like Google Sheets to the indispensable role of clear communication in enhancing efficiency. Shelby shares how stepping back to distribute ideas among the team has ensured clarity and smooth operations, setting the stage for a thriving business environment.

    Ever wondered how to achieve more by doing less? We tackle the often challenging but essential practice of delegating tasks and calibrating expectations. Hear our candid anecdotes about the trials and triumphs of trusting others with responsibilities and accepting a 70-80% efficiency rate from team members compared to our own. Discover how this recalibration has freed up valuable time for strategic projects, leading to more significant achievements. We also highlight the pivotal role of accountability partners and a robust business network in maintaining productivity and hitting goals.

    Navigating growth in a family business can be complex, but we’ve got some strategies that have worked wonders for us. We discuss the intricate process of leading through organizational evolution, especially during periods of change such as moving to a new facility. Learn how empowering long-term managers and maintaining core values can keep employees motivated and aligned with the company's vision. From setting realistic expectations to maintaining customer excitement, this episode is packed with practical lessons and inspirational insights on leadership, delegation, and growth. Don’t miss this opportunity to elevate your leadership game within your family business!

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    59 分