When it comes to your brand, culture creates community, and the community then guides the culture.

It takes a village to raise a child. 

Every member of the village - the community - pitches into mold how every child grows and learns. 

Why? Because those children will eventually grow up to be the elders, teachers, mentors, and leaders who help raise the next generation. 

No one is selling anything, everyone is involved, and everyone benefits. In a similar light, it takes a community to sustain your brand.  And when the community builds itself around the ideals of your brand, it becomes a tribe. 

These aren’t your customers, this isn’t your audience - these are members of your tribe.

Tribal members do whatever is necessary to protect the sanctity of what holds them together from one generation or evolution to the next. They help cultivate new members while shielding their ideals and virtues from the negative elements that might limit what they can do. 

When done right, your brand’s community will guide you on where they want to go next. 

We’ll be discussing 3 things during this podcast:

1.  Practical definitions of community and tribe.
2.  All of the ways brands are abusing their sense of community. 
3.  How using communities in the way they are designed to be will build your brand.
   
   

I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.

You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.

Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.

I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.

If you would like to be a guest on our podcast you can contact us.