“Most people who complain about BookTok have never seen a BookTok.” Alyssa Morris drops that insight about two-thirds of the way through the episode, and it’s such a good point that I almost want to make it the title of the episode. Most people have an idea of what BookTok is (people talking about books on TikTok) but no real understanding of the immensity of BookTok. It’s talking about what you’ve read, sure, but it’s also about recommendations, and performance, and the aesthetics of reading culture — and the criticisms of it have a lot more to do with weird ideas about what reading (or talking about reading!) “should” look like.

If you’re interested in reading culture, you’ll be interested in this episode — full stop. Let it surprise you! And make sure to check out Alyssa’s BookTok newsletter, which has quickly become one of my favorite reads of the week.

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A podcast episode on the state of podcasting? Classic Culture Study Pod. At this point in my career, I’ve been interviewed on hundreds of podcasts, been adjacent to the production of dozens, been the host of three pods, and even watched a fourth pod go through two years of production only to get axed. The podcasting world is so dynamic, so weird, and so complicated… and industry analyst and critic Nicholas Quah is the best person to talk about its shifts, its future, and the best stuff coming out RIGHT NOW.

You asked so many good questions (about ads, about funding structures, about editing) that Nick and I did our best to answer — but I also can’t wait to hear your follow-ups, because this world is ever-changing.

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You might look at the question in the title of this episode and think: duh, it’s because we’re weird about death. But cancer is so common, with so many different variations, with so many ways it can touch your life, in ways immediate and lasting… that of course we’ve figured out ways to be weird about it. Of course there are bizarre metaphors, of course we don’t have space for the messy, extended work of recovery; of course there are bizarre tropes and plot lines intended to make cancer more understandable which just make so many people feel like they’re “failing” at cancer when their own experiences don’t fit the popular narrative trajectory.

Dr. Stacy Wentworth is an oncologist, the author of the newsletter Cancer Culture, and the host of Less Radical, a new podcast about the surgeon who revolutionized breast cancer treatment — and changed the way we understand cancer today. And I knew she’d be the perfect person to talk about the way we talk about cancer, all the weirdness that can accompany it, and how that discourse has changed over time.

Join the ranks of paid subscribers and get bonus content, access to the discussion threads, ad-free episodes, and the knowledge that you're supporting an indie pod trying to make its way in the world. If you're already a subscriber-- thank you! Join us in the discussion thread for this episode! Got a question or idea for a future episode? Let us know here.