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  • Balancing Acquisition and Retention in Ecommerce

    Balancing Acquisition and Retention in Ecommerce
    2024/07/09
    In this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to explore the balance between customer acquisition and sustainable growth. Ross shares his journey from DJ to ecommerce expert and offers insights into profitable growth, customer lifetime value, and the importance of focusing on customer experience and retention. He discusses the pitfalls of aggressive marketing tactics and the value of staying true to your brand’s core message. Tune in to learn how to build a robust financial model, enhance customer loyalty, and create memorable experiences that drive long-term success.
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    28 分
  • From Niche to Mass Market: Strategies for Scaling Up

    From Niche to Mass Market: Strategies for Scaling Up
    2024/07/02
    In this episode of Customers Who Click, Will Laurenson chats with Joel Garthwaite, CMO at Frive. Joel shares his unique journey from classical musician to e-commerce marketing leader. He emphasizes the importance of understanding the total addressable market, hyper-personalizing campaigns, and leveraging customer feedback and data. Joel also discusses Frive's rebranding efforts and their mission to provide high-quality, organic ready-to-eat meals. Tune in to hear valuable insights on effective marketing strategies, competition, and maintaining product quality.
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    33 分
  • Mastering Full Funnel Ecommerce

    Mastering Full Funnel Ecommerce
    2024/06/25
    In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the power of user-generated content. Frederica’s insights are invaluable for brands looking to enhance their e-commerce strategies and improve customer engagement.
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    31 分
  • Enhancing Customer Loyalty through Mobile Commerce

    Enhancing Customer Loyalty through Mobile Commerce
    2024/06/18
    In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing customer relationships.
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    44 分
  • Insights from The Little Greene Paint Company's Digital Journey

    Insights from The Little Greene Paint Company's Digital Journey
    2024/06/11
    Join us on Customers Who Click as we sit down with Stephen McNamara from The Little Greene Paint Company. Stephen delves into the world of e-commerce, discussing the importance of personalization and seamless checkouts. Learn about their approach to user and A/B testing and get practical advice on prioritizing website optimizations. Stephen also shares a personal career lesson about recognizing red flags in job interviews. Tune in for valuable insights to boost your e-commerce strategy.
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    26 分
  • Enhancing Customer Loyalty Through Innovative Unboxing

    Enhancing Customer Loyalty Through Innovative Unboxing
    2024/06/04
    In this episode of Customers Who Click, Doug Franklin, founder and CEO of Penny Black, discusses how brands can transform the unboxing experience into a powerful engagement tool. By leveraging data to personalize inserts, Penny Black turns standard ecommerce packaging into a profit center. Doug shares insights on the importance of personalization, successful use cases, and the future of physical touchpoints in ecommerce. Tune in to learn how your brand can enhance customer loyalty and drive sales through innovative unboxing strategies. Connect with Doug on LinkedIn or visit pennyblack.io for more information.
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    26 分
  • Optimizing Your E-commerce Site for 2024 and Beyond

    Optimizing Your E-commerce Site for 2024 and Beyond
    2024/05/28
    Join us on this episode of Customers Who Click as we chat with Thomas Standing, Director of E-commerce at Itzy Ritzy. Thomas shares his journey from a mechanic to an e-commerce expert, emphasizing the importance of website optimization, mobile-first strategies, and personalized customer experiences. Discover actionable insights to improve site speed, enhance user engagement, and boost your e-commerce conversions. Don’t miss Thomas’s practical tips and strategies to keep your customers clicking!
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    21 分
  • How to Adapt as an Ecommerce Brand in 2024

    How to Adapt as an Ecommerce Brand in 2024
    2024/05/21
    In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of community in the e-commerce space. Tune in for practical insights on optimizing customer experience and driving growth in challenging times.
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    30 分