A little while ago, I stumbled across Hunter & Gather, a brand that taps into ancestral knowledge of nutrition and health, combines this with a modern lifestyle, and then creates products that are unapologetically not the cheapest available... but the strong educational aspect of the brand explains why. I loved so much about the brand, so I reached out to co-founder Amy Moring to see if she'd come on the podcast and chat all things Hunter & Gather, and she said yes!

We know that ultra processed foods aren't great for us, but Amy and her co-founder Jeff took that another step further to find out why... and what could be done to balance busy lifestyles with the need for quality foods. They set about educating themselves, then sharing this knowledge with others, and then started creating a brand around it.

It wasn't an easy journey. They needed to change public opinion through education, and also needed to create understanding around quality and price. They're not the cheapest- and nor do they pretend to be, but why do businesses often opt to compete on this aspect, when there's a large number of people who will pay for quality if the understanding is there?

Hunter & Gather was build around a mission and a vision, to provide quality and convenience, but it's taken a long time, to build their tribe, to get onto supermarket shelves... and Amy explains the journey on this episodes. It's a brilliant one.