Customer Experience (CX) is vital for businesses in the 21st century, but do we know what we mean when we say CX? In this episode, Dr Dani and Designer Peter explore CX.

In this episode, you will
• understand what CX is and what it is not
• learn why CX is a vital aspect of business success
• discover how to design and operationalize a winning CX

Experience — a term that's become ubiquitous in business, but do we really know what we mean when we say Customer Experience, Employee Experience, Patient Experience, and the like? In this episode, Dr Dani and Designer Peter explore the anatomy of an experience.

In this episode, you will:
• learn what is meant by experience
• understand the macro and micro-moments that shape an experience
• discover practice insights on designing an experience

Emotions are central to the human experience, influencing every aspect of our personal, professional, and social lives. They are complex and multifaceted, shaping how we perceive and interact with the world. Research suggests that up to 95% of our decisions are driven by emotions, underscoring their powerful impact on our choices.

In this episode, you will:
• understand the definition of emotions
• discover the role of emotions in designing solutions
• learn about frameworks and tools to explore and navigate emotions

Have you heard of BANI? Are you ready for it? The term VUCA (Volatility, Uncertainty, Complexity, Ambiguity) was coined in the 1980s to describe the context of the world. Four decades later, is this term still relevant? The term BANI (Brittle, Anxious, Non-linear, Incomprehensible) was coined in 2020 to describe the current environment. In this episode, Dr Dani and Designer Peter explore BANI.

In this episode, you will
• learn about the concept of BANI
• understand the relevance of Design Thinker capabilities in a BANI world
• get practical tips on applying Design Thinker capabilities

What are the ethical obligations of design research? In this episode, Dr Dani and Designer Peter explore the importance of informed consent when doing design research. From historical examples like the Tukaseegee experiments to contemporary design research, this episode explains why it is important for participants to fully understand their involvement in any research activity.

In this episode, you will
• understand the ethical obligations when carrying out design research
• learn the "how-tos" of informed consent, including the key topics that need to be covered
• hear real-life examples of how to customize the informed consent process so it is fit for the purpose

What is discovery work? How does it help reduce risk and deliver better outcomes? In this episode, Dr Dani and Designer Peter dive into the "how-to" of discovery work to explain what it is, why it is important, and tips on how to get started.

In this episode, you will
• discover the importance of discovery work
• learn how to get started with discovery
• hear stories of how discovery work has influenced the outcome of projects

How might we use privacy law to build trust with customers? Often regulations are viewed as an obligation, something organizations need to comply with to stay out of legal trouble. However, what if regulations can be more than that? What if regulations can provide us a way to build trust and create better experiences for customers? In this episode, Dr Dani and Designer Peter are joined by Rali Andreeva, a thought leader who helps organizations demystify privacy to improve customer experience.

In this episode, you will

• understand the intent of privacy law

• discover how to build customer trust with privacy

• learn simple ways to get started

About Our Guest
Rali helps teams simplify privacy, mitigate risks, and build trust by embedding privacy in the customer experience. With 20+ years of marketing, loyalty, and data and insights experience across retail, FMCG, and banking, she brings a customer and business perspective to an area often dominated by legal and compliance expertise.

She speaks at events, runs training sessions and facilitates workshops, as well as providing coaching for senior leaders and teams. You can connect with Rali on LinkedIn https://www.linkedin.com/in/ralica-andreeva/

Over the past several years, the relevance of design thinking has come under scrutiny. Is it a fad that has run its course? Is design thinking still useful? In this episode, Dr Dani and Designer Peter dive into these questions.

In this episode, you will

• explore how design thinking has evolved over the years

• learn about what is working and what is not

• discover what needs to happen next