• Data Guru: 3 Steps to Campaign Success

  • 2023/02/28
  • 再生時間： 24 分
  • ポッドキャスト

Data Guru: 3 Steps to Campaign Success

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • Jeff Patterson joins the Data Guru podcast to discuss what it takes to bring together tactics and strategy to achieve overall campaign success. Understanding customers, audience composition, realistic KPIs and how they are measured are all levers to be adjusted to find success in the one thing that still matters most: reaching the right person at the right time.

    Bio:

    Jeff Patterson is Director of Data Strategy at Acxiom. He brings 25 years of experience in data, analytics, campaign planning, measurement, and technology. He focuses on analytics, modeling, acquisition planning and insights to help brands and agencies create higher performing, best-in-class audience development and new customer acquisition strategies.

    linkedin.com/in/jeff-patterson-69570a2

    Thanks for listening! Follow us on Twitter, Facebook and Instagram!
    続きを読む 一部表示

あらすじ・解説

Jeff Patterson joins the Data Guru podcast to discuss what it takes to bring together tactics and strategy to achieve overall campaign success. Understanding customers, audience composition, realistic KPIs and how they are measured are all levers to be adjusted to find success in the one thing that still matters most: reaching the right person at the right time.

Bio:

Jeff Patterson is Director of Data Strategy at Acxiom. He brings 25 years of experience in data, analytics, campaign planning, measurement, and technology. He focuses on analytics, modeling, acquisition planning and insights to help brands and agencies create higher performing, best-in-class audience development and new customer acquisition strategies.

linkedin.com/in/jeff-patterson-69570a2

Thanks for listening! Follow us on Twitter, Facebook and Instagram!
続きを読む 一部表示

Data Guru: 3 Steps to Campaign Successに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。