Host Leala Shah Crawford (Managing Director & Data Science, Analytics, & Personalization Lead, Deloitte Digital) welcomes guest David Chan (Managing Director & Customer Data Management Lead, Deloitte Digital) to discuss why data is a brand's most important asset for achieving effective personalization.

Read more insights in Deloitte Digital's CX personalization research report at: www.deloittedigital.com/us/personalization.

This podcast is produced by Deloitte. The views and opinions expressed by podcast speakers and guests are solely their own, and do not reflect the opinions of Deloitte. This podcast provides general information only and is not intended to constitute advice or services of any kind.

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