• Demand Gen vs Lead Gen with Chris Roche

  • 2022/07/13
  • 再生時間： 50 分
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Demand Gen vs Lead Gen with Chris Roche

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  • Demand Gen is a huge buzzword, yet many people are unsure what it is.

    Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.

    Here are some of the topics covered:

    • The difference between demand gen and lead gen
    • The compounding effect of demand gen on growth and revenue
    • The importance of social selling and building a personal brand to good demand gen
    • Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down



    The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

    Want to stay up to date with the latest from RainierDigital and Travis?

    • Learn more about RainierDigital
    • Follow Travis on LinkedIn
    • Follow RainierDigital on LinkedIn
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あらすじ・解説

Demand Gen is a huge buzzword, yet many people are unsure what it is.

Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model.

Here are some of the topics covered:

  • The difference between demand gen and lead gen
  • The compounding effect of demand gen on growth and revenue
  • The importance of social selling and building a personal brand to good demand gen
  • Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down



The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up to date with the latest from RainierDigital and Travis?

  • Learn more about RainierDigital
  • Follow Travis on LinkedIn
  • Follow RainierDigital on LinkedIn
続きを読む 一部表示

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