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Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot
- 2024/09/18
- 再生時間： 54 分
- ポッドキャスト
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サマリー
あらすじ・解説
Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify.
During this episode Drew shared tips including:
- the most valuable direct mail campaign types
- why coupon codes aren't as important as you think
- how to "prove" performance through appropriate audience targeting
- Black Friday / Cyber Monday strategies that work
- what brands are doing to get ready for 2025
And LOTS more...all shared over a Bulleit Old Fashioned and Manhattan.
Products and brands mentioned during this episode:
- Bulleit Whiskey
- More Labs
- PostPilot
- Dr. Squatch
- Taylor Stitch
- How Brands Grow by Byron Sharp
- Top Grading by Bradford Smart
- Database Marketing by Kevin Hillstrom
- Drilling Down by Jim Novo