Welcome to another intriguing episode of Venture Declassified. Today, we delved into the captivating world of starting a distillery, as entrepreneur Mike Kelly shared his in-depth plans and strategies for establishing a distillery business in Indianapolis.

The conversation unfolded as Mike discussed the intricacies of the go-to-market strategy, the role of a key partner, and the initial focus on commodity alcohol production. Alongside Jacob and Ben, the discussion explored the financial aspects, capital raising strategies, and the dynamics of engaging potential investors in a non-traditional venture like a distillery business.

The dialogue revealed thought-provoking insights into the complexities of aligning investor expectations, managing risk, and carving a niche in the spirits market. Join us as we unravel the fascinating world of distillery entrepreneurship and investment strategies in this engaging and informative episode.

Key Topics

• Business Strategy and Funding for a Distillery Venture
• Focus on producing spirits with a good price point and positive cash flow without heavy branding investment
• Structuring of the funding round, including potential valuations and investor participation preferences
• Discussion of potential minimum investment amounts and the impact on investor relationships
• Strategies for creating a sense of exclusivity and leveraging FOMO in investment opportunities
• Comparison with traditional investment vehicles and risk vs. reward analysis
• Potential timeline for profitability and distribution of dividends

Connect
Mike Kelly
LinkedIn - Website - Developer Town

Ben Pidgeon
LinkedIn - VisionTech

Jacob Schpok
LinkedIn - Elevate Ventures

Hear more interviews and stories like this one at www.VentureDeclassified.com

The information provided on the show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the businesses or topics presented. Those opinions should not be considered professional investment advice. If they start up pitched as a part of this episode, it is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell, subscribe for or buy any securities.