In this episode of Do This, Not That, host Jay Schwedelson tackles two questions in the "Ask Us Anything" segment, providing insights on email marketing and sharing a personal anecdote about Starbucks.

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Best Moments:

(01:09) Work-related question from Becky in Minneapolis

(02:27) Myth about the best times to send email marketing campaigns

(05:48) Explanation of why varying email send times can increase conversions

(07:34) Promotion of Marigold, the email sending platform

(08:21) Ridiculous question about Jay's Starbucks order

(08:38) Anecdote about a rude customer at Starbucks

(10:09) Jay's Starbucks order hack: Pike Place coffee

(11:11) Promotion of the Guru Conference, a free virtual email marketing event

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip.

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Best Moments:

(01:04) Stonyfield Organic's "Toxic Free Election Challenge" promotion

(02:06) NASA's initiative to recruit 50 social media influencers

(03:08) Halloween marketing strategies and effective emojis for subject lines

(05:45) Update on celebrity couple Ben Affleck and Jennifer Lopez

(07:20) Promotion of GuruConference, a free virtual email marketing event

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of failure in marketing and business, sharing personal experiences and insights on how to learn from mistakes and pivot towards success.

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Best Moments:

(01:23) Jay discusses the value of failure and his philosophy on regret vs. failure

(02:42) Daniel shares his experience with failing in social media before finding success

(04:16) Jay emphasizes the importance of failing fast and pivoting in business

(05:29) Daniel explains using social media as a testing ground for ideas

(06:24) The importance of documenting and sharing mistakes with team members

(08:20) Discussion on organizing and sharing positive feedback within a team

(09:41) Conversation about sharing food at restaurants ("sharesies")

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period.

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Key Discussion Points:

(00:40) The most important time for database growth and why it matters

(01:15) Analyzing opt-in trends for consumer marketers during this period

(02:23) The importance of mentioning 2025 in business communications for increased engagement

(03:40) Tactics for optimizing websites and using pop-ups effectively to capture leads

(05:08) How ManyChat can help drive database growth through Instagram marketing

(06:31) Tips on creating intentional content that resonates with business audiences

(08:23) Jay highlights Marigold’s latest content offering and sponsorship

(09:14) Jay shares a personal anecdote about a frustrating dinner experience

(11:37) Jay sharers about the free, virtual Guru Conference

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.

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Best Moments:

(00:49)Kristen's role at RingCentral and her journey in the event tech industry

(04:31) Explore how journey mapping can provide deeper insights into attendee behavior

(07:46) Diving into more granular data for better event outcomes

(09:22) Why seamless integrations in event technology platforms are critical

(12:39) Kristen shares her predictions on where event tech is headed

(14:57) Challenges and opportunities in creating lasting event communities

(16:17) A personal glimpse into Kristen's background in singing and performances

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Guest Bio:

Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas.

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Best Moments:

(01:34) How client logos and awards can influence landing page conversion rates

(02:18) The numbers show how much of a difference client logos can make on a landing page

(03:06) Why awards matter in the business world

(03:51) Jay shares strategies for targeting niche awards and inaugural awards to boost credibility

(06:27) Fun Halloween costume ideas, including Chipotle-themed options

(07:13) Jay shares a funny story about the time he dressed up as a toilet for Halloween

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette.

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Best Moments:

(00:57) The latest shifts in video content strategies for social platforms

(01:28) How video lengths are changing across platforms to maximize engagement

(02:36) The growing trend of business-focused content and its increasing viewership on TikTok

(03:31) How often YOU should send marketing emails

(04:34) Jay’s recommendation for a light-hearted binge-watch

(05:14) Jay shares his thoughts on the latest happenings in the current season of The Bachelorette

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.

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Best Moments:

(01:47) Understanding the role of analyzing your competitors' actions

(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach

(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail

(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging

(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path

(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself

(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament

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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.