Welcome to The kbbreview Podcast, your host is Andy Davies and this is Episode Nine of Season 13.

Today we're delving back into the mysteries of the brain with another look at the psychology of you and your clients and, in particular, the effect of unconscious bias on how you view them and they view you.

Does the car they drive, the clothes they wear or the haircut they have mean that you form opinions on them the moment they come through the showroom door?

Or, more worryingly, is the same true for their gender, race or age too?

The answer, according to our guest - retail psychology expert Phillip Adcock - is an uncomfortable yes to all of them no matter what you might say. Hundreds of thousands of years of evolution have made you instantly judge everyone you meet and these unconscious prejudices are constantly battling with your conscious desire to treat everyone the same.

His view is that the more you're aware of how people's unconscious minds work - both yours and your clients - the more successful you can be in selling your services. And that could mean accepting some uncomfortable truths and actively consciously choosing to go against them.

And don't forget that entries close for the kbbreview Retail & Design Awards 2025 on November 14. Find out everything you need to know at kbbreview.com/awards.

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