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Does social media still work in 2023? - EP051
- 2023/01/18
- 再生時間： 18 分
- ポッドキャスト
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サマリー
あらすじ・解説
Blake Beus 0:00 What was our lead off on this one? Greg Marshall 0:01 What was the true value? Blake Beus 0:03 Oh, yeah, the true value of social media. I was like, What did you wrap it up really nice. Yeah. Think of what that was? Greg Marshall 0:10 Well, we were talking about what the true value of social media is and what that means for businesses, because you were talking about how some businesses feel jaded with social media, like God doesn't work, or it's overly hyped or the use of Word, or even Blake Beus 0:27 just people. I mean, you hear all of these crazy stories about social media, Elon Musk kicking over Twitter, that's been this roller coaster ride out of news, meta, Facebook, their stock prices are down right now. And so you, you have this kind of attitude with, especially with advertisers that were or businesses that were maybe a little lukewarm about, about being on social media Anyway, you've seen this attitude from them saying things like, you know, it's not worth it. Yeah. Why even play this this game or whatever. But whatever your stance is, on social media being a net negative or net positive for society, and all that stuff. It's still worthwhile showing up on social media and marketing on social media, for many reasons. Yeah. And yeah, so dive into dive into that, because you were talking about some of the reach out to you. Yeah, Greg Marshall 1:26 someone had reached out to me. And they were discussing, and then there's someone who, they do a lot of advertising and other channels outside of social media. And they had mentioned their struggle with trying to kind of wrap their heads around the true value of is it worth investing in social media? Because he sees other people in his industry, not succeeding? But I told them, I think it's because they're doing it the wrong way. Blake Beus 1:54 And you said, this is a service based business? Yes. What industry was the real estate? Real estate? Yep. Greg Marshall 2:00 So with, like, I know exactly talking about because in real estate, the number one challenge, right is always it's highly competitive. And then, really, what you're selling is the same. So it's everyone is selling the exact same product, Blake Beus 2:17 and the exact same houses even right, like, it doesn't matter which Realtor you are, I mean, that might be your listing. But if I'm representing somebody, any 1000 actors could sell Greg Marshall 2:26 that house. And that's kind of the the challenge that they all run to. So they all kind of are trying to figure out ways to market themselves. And I know what he was referring to. So he's referring to, we were kind of speaking about video. And he's jaded because he's like, Yeah, I've worked with some people who do a lot of video. And it's like, they're spending all day doing video, but they're not making very much money. And this guy makes a lot of money. Yeah. Okay, so he, so he's viewing that light, from an ROI standpoint, what he's doing is working better. What I tried to tell him, which I think he kind of intuitively knows is, it's just another media channel. So you almost have to remove like, the way someone uses something, is the difference on the success of it. Right? Right. So socially, when I say like, they're most likely using it wrong, in my opinion, if you want to reach a lot of people, you have two different ways to do it. If you do organic, you have to fully commit to organic and do it every day, you need to have strategy, you need to invest money, and time and energy into that it's not free, you still need to invest in it. Or the second one is you need to commit to paid ads. But you need to commit to one of the one of those options and preferably both, right if you want the maximal results. And so that's what I told them is what most people do is they are tiptoeing on, both of these are putting their toe in the water for organic, or putting their toe in the water on pain. Yeah, but they're never putting their whole body in for either or, and that's why they don't see an end result, Blake Beus 4:07 you're better off going all in on one or the other. Correct. If you don't have the energy or the resources to go all in on, on both, or just have enough time to like dip your toes in on both. You're you're you're going to struggle. And in my opinion, do you need here is this? In my opinion? Yeah, you could either just do none of them and focus on other things. But I do think it's worth still showing up on social media, I would say if you don't have energy to do both, it's probably less energy and less effort to actually do the advertising side of the paid ads than it is to do the organic route. And I say that because the paid ads, you can see relatively quickly what's working, what's not. Whereas with organic, you have to put six months a year into that until you start actually seeing something measurable. But even then it's very, very, very difficult to state, this...