Thinking about investing in paid SEO? In today’s episode, we’re breaking down why it often doesn’t work as a standalone strategy. From high costs and low transparency to missing out on building long-term authority, we’ll share the pitfalls of relying solely on paid SEO. Plus, we’ll talk about why organic SEO is the better bet for sustainable growth and how to make it work for your business.

Episode Show Notes: https://duocollective.com/blog/why-paid-seo-doesnt-work

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Instagram: https://www.instagram.com/duoonairpodcast/

Think SEO takes hours? In today’s episode, we’re proving you can make meaningful SEO improvements in just ten minutes a day. We’ll share 10 quick, impactful SEO tips—from optimizing titles to adding internal links—that can help boost your rankings without overwhelming your schedule. Whether you’re new to SEO or just need easy wins, these tips are designed to fit into your day with ease.

Episode Show Notes: https://duocollective.com/blog/quick-seo-tips

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Instagram: https://www.instagram.com/duoonairpodcast/

Halloween bonus alert! In today’s special episode, we’re pulling back the curtain and sharing some of the “skeletons” in our business closet. From late nights and self-doubt to past failures and why we’ll never build websites again, we’re keeping it real with the struggles we face behind the scenes. Join us for a laugh (and maybe a few surprises) as we spill all the spooky truths about running a business! 👻✨

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Instagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re giving you permission to have a little fun with your brand. We’ll talk about when it’s okay to step outside your usual style, like adding seasonal colors or trying new trends on social media, and why this flexibility can boost engagement. From playful icons to unexpected content, we’re sharing tips to keep things fresh while staying true to your brand’s core. Let’s explore the rules you can bend to show up more authentically!

Episode Show Notes: https://duocollective.com/blog/your-permission-to-break-some-brand-rules

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Instagram: https://www.instagram.com/duoonairpodcast/

Curious about how we plan for the year ahead? In today’s episode, we’re taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how we structure the day. We’ll talk about setting clear goals, evaluating our brand strategy, and even sprinkling in some creative moments to keep things fun! Plus, we’re sharing our tips for planning your own meeting and lessons learned from our experience. Ready to see how we set ourselves up for success?

Episode Show Notes: https://duocollective.com/blog/annual-business-planning-meeting

Annual Planning Meeting Agenda Template: https://duocollective.com/annual-planning-agenda-template

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Instagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We’ll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It’s time to shift your focus from price to what really matters!

Episode Show Notes: https://duocollective.com/blog/stop-focusing-on-the-cost-of-your-services

Links Mentioned in This Episode:

#12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts

#17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey

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Instagram: https://www.instagram.com/duoonairpodcast/

In today’s episode, we’re breaking down simple steps to help you create a brand voice that’s authentic, relatable, and consistent across all your communication channels. We’ll guide you through identifying your audience, aligning your voice with your values, and even using prompts to refine your current content. Get ready to craft a voice that not only represents your brand but also connects emotionally with your audience!

Episode Show Notes: https://duocollective.com/blog/simple-steps-to-building-your-brand-voice-and-tone

Links Mentioned in This Episode:

#7: https://duocollective.com/blog/brand-strategy-vs-brand-design

#126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand

#44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know

https://duocollective.com/blog/what-is-a-brand-style-guide

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Instagram: https://www.instagram.com/duoonairpodcast/

Have you heard of SearchGPT? In today’s episode, we’re diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We’ll break down what SearchGPT is, how it’s different from Google, and what this means for SEO. Plus, we’re sharing actionable tips on how to prepare your content—like focusing on conversational language, long-tail keywords, and local SEO. Don’t worry, we’ve got you covered with everything you need to know to stay ahead of the curve!

Episode Show Notes: https://duocollective.com/blog/how-to-prepare-for-searchgpt

Links Mentioned in This Episode:

#57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care

#98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses

https://duocollective.substack.com/

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Instagram: https://www.instagram.com/duoonairpodcast/