Viewership fell sharply within 24 hours of Trumps victory at ALL of the main stream legacy media outlets. MSNBC, according to reports, enjoyed six million viewers per day. On Thursday, two days after the election, they had 600,000. A loss of 5.4 million viewers. The others weren’t far behind.

If they were smart, they would immediately come clean and admit the errors of their ways. Surely they know that when politicians get caught in a lie, usually the public is quick to forgive and forget IF they at least admit their mistake and apologize.

They say that “honesty is always the best policy” … But most folks don’t believe they can change their stripes…

What they should say to their listeners, especially to those that left and to those they shamed, SHOULD sound something like this: (this is a template draft I wrote for them…to help them out … knowing how difficult it would be to get started).

So here we go.

“This network for the past several years lost our way and veered off our national mission of serving the public as watchdogs and truth seekers, the purveyors of honest journalism.

We allowed our Federal Exemptions and access to Beltway interests to cloud our judgement. Our Journalistic oath to serve the American people with unbiased reporting and balanced investigative journalism became, well, tainted.

Instead of taking decisive actions to correct this malfeasance, we opted to double down, again and again, selling the soul of our networks reputation for money, clicks, influence and power.

We demanded the same of all our staff, from writers to editors, journalist and newscasters. All were strongly encouraged to sell their souls for a seat at the table. We have all failed our listeners, subscribers, readers and the American people.

To be honest and in the spirit of transparency, we purposely and willingly chose this path to distort the truth, leaned heavily on negative, false and hateful rhetoric with the hope that such actions would tilt the scales in our favor…to advance narratives we knew going in, were false.

We knew full well, that this departure from our oath could have serious consequences…yet we chose this path with great fervor, believing that we knew better than our readers, subscribers and viewers, what needed to be done, so we doubled down on every story, every lie, and did our very best to promote hatred for the candidate that would not continue to give us free rein and access to opportunities we found favorable to us.

Exposure to our over zealous pursuits and in light of the disastrous outcome of our most recent election, we believe it is necessary to come clean with the American people.

Going forward, we will strive to hold ourselves to a much higher standard, when possible.

Editors Note:

This commentary does not necessary reflect the position of this network. Continue to listen and subscribe at your own risk.

[End of letter]

A few closing thoughts:

“Do nothing from selfishness or empty conceit, but with humility of mind regard one another as more important than yourselves;” Philippians 2:3

“He who speaks truth tells what is right, But a false witness, deceit.” Proverbs 12:17

“Lying lips are an abomination to the Lord, But those who deal faithfully are His delight.” Proverbs 12:22

“A false balance is an abomination to the Lord, But a just weight is His delight. When pride comes, then comes dishonor, But with the humble is wisdom. The integrity of the upright will guide them, But the crookedness of the treacherous will destroy them.” Proverbs 11:1-3

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