Want to know how to make podcast guesting actually work for your business? Sarah Lohse from Favorite Daughter Media shares exactly how to turn podcast appearances into real business growth.

In this episode, you'll learn why most business owners waste their podcast guest opportunities and the simple fixes that can transform your results. Sarah breaks down how to craft stories that build trust, create lead magnets that capture listeners, and leverage your appearances for maximum impact.

Key topics covered:

• Why having "no story" is the biggest myth holding business owners back
• How to craft your personal experiences into powerful trust-building stories
• The mistake of treating podcasts like infomercials (and what to do instead)
• Creating easy-to-remember URLs for your lead magnets
• Repurposing podcast content across your marketing channels
• Crafting pitches that get you booked on relevant shows
• Essential equipment every podcast guest needs

Connect with Sarah Lohse:

Download her free storytelling journal at openthisjournal.com

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Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you.

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Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠Let's explore the power of technology together.

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