In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Janine Hayden—owner of Hayden Digital Group and lead-qualification expert—to uncover exactly how smart funnels and interactive quizzes can turn cold prospects into paying customers. Janine shares her journey from self-taught coder to sales-enablement strategist, and explains why asking the right questions up front not only filters out unqualified leads but also educates potential clients and keeps everyone engaged.

Together, Stephanie and Janine dive into the “Core 4” framework for gathering high-quality leads: collecting the right data, optimizing existing lists, raising awareness of all your offerings, and eliminating mismatches. You’ll learn why even small tweaks—like adding micro “yeses” or using AI-powered text-based quizzes—can have a massive impact on your conversion rates, your time investment, and ultimately your bottom line. Whether you’re running a service-based business or managing a larger team, these actionable insights will help you make more strategic, data-driven decisions so you can generate more revenue without constantly chasing new traffic.

Get Janine's Lead Flow Fix: https://leadflowfix.com

Connect with Janine online through LinkedIn at linkedin.com/in/janinehayden or IG: @streamlinedcoach

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

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