• E42 - Sonic branding and experiences

  • 2023/11/26
  • 再生時間： 51 分
  • ポッドキャスト

E42 - Sonic branding and experiences

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  • In this podcast, Carlos Velasco interviews Prof. Charles Spence (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. & Spence, C. (2023). Sounds like branding: Cognitive principles and crossmodal considerations for the design of successful sonic logos. Expert Journal of Marketing, 11, 91-117. And here, you can listen to some sonic logos.



    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In this podcast, Carlos Velasco interviews Prof. Charles Spence (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. & Spence, C. (2023). Sounds like branding: Cognitive principles and crossmodal considerations for the design of successful sonic logos. Expert Journal of Marketing, 11, 91-117. And here, you can listen to some sonic logos.



Hosted on Acast. See acast.com/privacy for more information.
マーケティング 経済学
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