• E427: Interview with Suzanne (Seligman) Reimer from Lotlinx, Inc.

  • 2024/09/18
  • 再生時間： 30 分
  • ポッドキャスト

E427: Interview with Suzanne (Seligman) Reimer from Lotlinx, Inc.

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  • In this episode, we sit down with Suzanne Reimer, Chief Marketing Officer at Lotlinx, Inc.

    Suzanne shares her journey from traditional CPG marketing to the tech sector, offering valuable insights on adapting to new industries.

    She discusses strategies for go-to-market planning, demand generation, and content creation in niche B2B markets. Suzanne also provides her perspective on the role of AI in marketing and the importance of data-driven decision making.

    Throughout the conversation, Suzanne emphasizes the value of diverse marketing experience and holistic thinking in leadership roles.

    This episode offers practical advice for marketers at all career stages, from recent graduates to seasoned professionals looking to stay ahead in a rapidly evolving field.
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あらすじ・解説

In this episode, we sit down with Suzanne Reimer, Chief Marketing Officer at Lotlinx, Inc.

Suzanne shares her journey from traditional CPG marketing to the tech sector, offering valuable insights on adapting to new industries.

She discusses strategies for go-to-market planning, demand generation, and content creation in niche B2B markets. Suzanne also provides her perspective on the role of AI in marketing and the importance of data-driven decision making.

Throughout the conversation, Suzanne emphasizes the value of diverse marketing experience and holistic thinking in leadership roles.

This episode offers practical advice for marketers at all career stages, from recent graduates to seasoned professionals looking to stay ahead in a rapidly evolving field.
マーケティング 経済学
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