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サマリー
あらすじ・解説
In this insightful episode, Josephine Wong shares her expertise in marketing, sales, and product strategy. She discusses:
The challenges of marketing in a nascent industry
Effective channels for B2B lead generation
The importance of content creation and distribution
Her perspective on AI in marketing
Branding strategies for B2B companies
Aligning product marketing with sales efforts
Developing go-to-market strategies for new products
Josephine offers valuable insights on buyer psychology, educational marketing, and simplifying complex messages. She emphasizes the importance of human creativity in marketing while acknowledging the efficiency gains from AI tools.
This episode is packed with practical advice for marketers, especially those in B2B and SaaS industries.