• E45 - Humour and advertising

  • 2023/12/17
  • 再生時間： 53 分
  • ポッドキャスト

E45 - Humour and advertising

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  • サマリー

  • “Humour is a way to show that you are smart without bragging.”

    ― Mark Twain


    In this podcast, Carlos Velasco interviews Chi Hoang, Klemens Knöferle, and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40, 741-759


    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

“Humour is a way to show that you are smart without bragging.”

― Mark Twain


In this podcast, Carlos Velasco interviews Chi Hoang, Klemens Knöferle, and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40, 741-759


Hosted on Acast. See acast.com/privacy for more information.
マーケティング 経済学
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