Wenheyou (文和友), a Chinese restaurant often dubbed the "Disneyland of Chinese cuisine", serves over 40,000 diners a day!

The 6-story restaurant (located in Changsha, China) is meticulously designed to replicate the old Changsha street scene, complete with vintage items and tattered signboards. Through careful design and storytelling, Wenheyou transports visitors back in time, offering a nostalgic experience.

Wenheyou has become a cultural icon, and a must visit for tourists, in Changsha. But how does it manage the unique operational challenges of running a 6-story restaurant serving tens of thousands of customers daily?

Tune into this episode of the Impulso podcast as we dive into the Disneyland of Chinese cuisine, Wenheyou.

The trend of experience-driven dining is just one of many innovative concepts emerging in China's fast-evolving and competitive F&B scene.

Join Momentum Works F&B innovation immersion to Changsha this November to see first-hand Wenheyou and other innovative F&B concepts, as well as best practices in operations and supply chain management.

Chapters:

0:00 Intro

1:10 Changsha, the entertainment city of China

2:20 Wenheyou: Disneyland of Chinese cuisine

4:50 Chayan Yuese in Changsha

8:40 Product expansion in Wenheyou

12:05 Rise of Experience driven dining

19:45 How does Wenheyou manage 40,000 diners a day?

23:15 MW F&B immersion to Changsha

Featured materials:

Momentum Works Immersions: F&B innovations

Momentum Works: Transforming Frontline Industries

Video sources:

Disneyland Paris Welcomes Back The Magic With A Reopening Starting June 17 | Disney Parks

FULL Magic Happens Parade 2024 at Disneyland Park! - Disney 100 Years of Wonder Celebration

Frozen Themed Land & 2 Frozen Rides | World of Frozen at Hong Kong Disneyland

BACK TO THE 80'S | A Vintage Restaurant Tour | Wenheyou, Changsha, Hunan

Guangzhou's Food Court on Steroids: Wenheyou Super

Old China in Wenheyou | Discover GuangzhouHaidilao Dance