Welcome to EP 054 of the CVD Podcast!!

Have you ever heard of a professional best friend? Neither had I... until I met Cassie Heller!

She's built a brand called My Friend Cassie in which she is a professional best friend and a life and wellness coach helping creators, entrepreneurs, and young professionals reach their HOTTEST potential without burning out or giving up. Wow!

"Behind the scenes, I'm just a punny little lady with big dreams and a tall personality."

Cassie is beaming full of amazing energy, positive, and puns! What's so interesting about her journey is that she totally rejected the idea of a life coach. After securing her dream job right out of college, she realized just two years in that this was NOT for her. She started making videos online because she loved listening and helping others. She did NOT want to be "that person" spewing a bunch of life advice when in her early 20s.

So, she started the brand My Friend Cassie and then pursued other jobs.

Two jobs, one drug dealer boyfriend, two to three years of addiction, an emergency surgery, and one shaved head later... Cassie found herself coming BACK to her brand. It was calling her. Pulling her in. She decided to REALLY go after it... and she's never turned back.

In this episode, Cassie talks about:

• Securing her dream job right our of college
  • What is was and how excited she was for the opportunity
  • How she quickly learned this was NOT what she was expecting
• Creating My Friend Cassie on YouTube
  • Why she started the channel and what she wanted to accomplish
• Rejecting the idea of becoming a "life coach"
  • Why that term was so cringy and why she wanted to avoid it
• How a stint in property management and an emergency spine surgery helped her understand what was important in life
  • How her employer put her in a really tight situation during her recovery
• Why she decided to go all in with coaching
  • How she opened her mind to what "life coach" could actually be for her
  • The moment she realized SHE was her own golden ticket
• How to unblock yourself and where to start

Where you can find and follow Cassie online:

• Website: https://linktr.ee/myfriendcassie
• Instagram: @myfriendcassie
• LinkedIn: https://www.linkedin.com/in/cassieheller/

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