-
EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks
- 2024/09/19
- 再生時間： 14 分
- ポッドキャスト
-
サマリー
あらすじ・解説
In this episode, host Mason Cosby discusses the value of tracking job changers as a signal for generating quick pipeline. He shares cost-effective strategies for identifying, engaging with, and converting job changers to build a solid account-based marketing (ABM) program.
========================================
Key Discussion Points:
(01:20) Why job changers are a valuable data point for identifying new business opportunities quickly
(02:56) How to use your existing CRM system to identify job changers and potential opportunities
(05:04) Tips for approaching job changers who are settling into new positions and how to offer value during this transitional period
(08:18) Content strategies tailored specifically for job changers and how to distribute them effectively
(11:15) Nurturing relationships with job changers who are still searching for their next opportunity
(13:30) How to track, engage, and convert job changers into actionable leads for your ABM strategy