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Steve Geddes is a new friend of mine, and when we hit it off, I knew I had to have him share his incredible business story and advice on the podcast. Steve’s journey is a masterclass in understanding and scaling a business. He emphasizes that to scale effectively, you must understand every facet of your business—from the overall flow to the finer details. In order to deliver on your promises, you need to grasp the whole process. Steve knows there’s no magic pill for business success, but the closest thing to it is having a solid template and truly understanding your market. His approach combines passion, hard work, and strong relationships, shunning the “spray and pray” marketing tactics for targeted efforts where customers are most likely to be found.

Steve explains where he finds opportunities and customers via commercial work; more so, he emphasizes the potential of referrals, which generate warm leads and drive growth. Steve advises selling with passion and marketing as a “product enthusiast” rather than the traditional negative association many might have with a salesperson. This shift is critical to connecting with customers genuinely. Importantly, he notes that you don't need to be your business's target customer; instead, you must understand and find excitement in whatever you’re doing. This enthusiasm will resonate with customers and naturally lead to sales, making your business thrive. Steve was generous enough to share his phone number and email so that The MBA Way listeners could pick his brain even more!

What’s Inside:

• Is the way you’re scaling your business working?
• Selling with passion; no more toxic salesman.
• The “secret” to understanding your business and delivering promises.
• Referrals: The underrated lead generator.

Mentioned In This Episode:
Call or Text Steve: 250-212-3622
Steve@sgefurniture.com
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