• EP. 111 - Overcoming Sales and Marketing Alignment Challenges in ABM

  • 2024/10/24
  • 再生時間： 16 分
  • ポッドキャスト

EP. 111 - Overcoming Sales and Marketing Alignment Challenges in ABM

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  • In this episode of Scrappy ABM, host Mason Cosby discusses the challenges of sales and marketing alignment in Account-Based Marketing (ABM) programs and provides strategies to overcome these obstacles.


    Best Moments:


    (01:42) Three main reasons for marketing and sales misalignment


    (01:49) Historical lack of tangible pipeline delivery from marketing


    (03:59) Compensation structures not incentivizing alignment


    (06:47) Sales team's protective nature over pipeline and accounts


    (09:40) Strategies for marketers to overcome alignment challenges


    (12:38) Importance of starting small and building trust with sales teams


    (13:26) Addressing compensation structures to drive engagement


    (14:14) Targeting the right salespeople for ABM program involvement
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あらすじ・解説

In this episode of Scrappy ABM, host Mason Cosby discusses the challenges of sales and marketing alignment in Account-Based Marketing (ABM) programs and provides strategies to overcome these obstacles.


Best Moments:


(01:42) Three main reasons for marketing and sales misalignment


(01:49) Historical lack of tangible pipeline delivery from marketing


(03:59) Compensation structures not incentivizing alignment


(06:47) Sales team's protective nature over pipeline and accounts


(09:40) Strategies for marketers to overcome alignment challenges


(12:38) Importance of starting small and building trust with sales teams


(13:26) Addressing compensation structures to drive engagement


(14:14) Targeting the right salespeople for ABM program involvement
続きを読む 一部表示

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