• EP. 115 - Stop Scaling ABM: Start Stacking Signals for Success

  • 2024/11/07
  • 再生時間： 31 分
  • ポッドキャスト

EP. 115 - Stop Scaling ABM: Start Stacking Signals for Success

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  • In this episode of Scrappy ABM, host Mason Cosby discusses how to stop scaling Account-Based Marketing (ABM) and start stacking signals to create a successful ABM program. He provides practical frameworks and strategies for building an effective ABM program using existing resources and technologies.


    Best Moments:


    (00:32) Introduction to the workshop on stopping scaling ABM and starting to stack signals


    (01:25) Gaining clarity on structuring an ABM program


    (04:04) Discussion on various ABM-related terms and their similarities


    (08:35) Three core reasons why ABM programs fail


    (12:56) Importance of focusing on people and processes before investing in technology


    (15:22) Introduction to the account progression model framework


    (16:31) Explanation of the 4D framework for building activation playbooks


    (19:37) Identifying current marketing activities and how they fit into the account progression model


    (24:09) Examples of how to track and measure various marketing activities


    (27:23) Detailed breakdown of the 4D framework applied to different stages of the account progression model
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あらすじ・解説

In this episode of Scrappy ABM, host Mason Cosby discusses how to stop scaling Account-Based Marketing (ABM) and start stacking signals to create a successful ABM program. He provides practical frameworks and strategies for building an effective ABM program using existing resources and technologies.


Best Moments:


(00:32) Introduction to the workshop on stopping scaling ABM and starting to stack signals


(01:25) Gaining clarity on structuring an ABM program


(04:04) Discussion on various ABM-related terms and their similarities


(08:35) Three core reasons why ABM programs fail


(12:56) Importance of focusing on people and processes before investing in technology


(15:22) Introduction to the account progression model framework


(16:31) Explanation of the 4D framework for building activation playbooks


(19:37) Identifying current marketing activities and how they fit into the account progression model


(24:09) Examples of how to track and measure various marketing activities


(27:23) Detailed breakdown of the 4D framework applied to different stages of the account progression model
続きを読む 一部表示

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