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EP. 116 - Building Effective Closed-Loss Programs in Account-Based Marketing
- 2024/11/11
- 再生時間： 13 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for building effective closed-loss programs in account-based marketing. He provides insights on how to reengage past opportunities, segment audiences, and leverage various channels for successful outreach.
Best Moments:
(00:32) Introduction to closed-loss programs and their importance in Q4
(01:36) Segmenting closed-loss opportunities based on verticals and past objections
(02:17) Importance of reengaging through the same seller for higher success rates
(03:27) Utilizing marketing programming and content assets to overcome past objections
(04:34) Leveraging LinkedIn ads for targeted remarketing to closed-loss accounts
(05:29) The year-round potential of closed-loss programs
(06:31) Champion tracking as a strategy for reengaging closed-loss opportunities
(07:22) Customer win-back programs and their potential
(08:13) Time-based triggers for reengaging closed-loss opportunities
(09:04) Effective messaging strategies for reengagement
(10:24) Opportunistic triggers for reengagement, such as industry changes or personnel shifts