EP 3 Audrey Migot Adholla | Talking finding clarity and finding brand focus and managing a business during a global health crisis
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EP 3 Audrey Migot Adholla | Talking finding clarity and finding brand focus and managing a business during a global health crisis
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This is episode #3 where I am joined by jewellery designer Audrey Migot-Adholla.
ABOUT AUDREY:
Audrey is the founder of Yala Jewellery an award-winning made in Kenya jewellery brand. In our conversation we talk about the meaning of sustainable luxury, collaborating with her artisan producers across continents, managing a business during a global health crisis, her thoughts on the spotlight being shone on black creatives as a result of Black Lives Matter.
We talk about:
- Juggling all the hats in business
- What led her to start a jewellery brand
- What it is like working the 9-5 then 5-9
- The role of mentors in helping her to start and grow her business
- Finding brand focus and how she did that
- Managing time and energy while going through the process
- Perfection - outsourcing weaknesses as much as she can
- Successfully working and collaborating with artisans
- Harnessing the power of networks to find people to work with
- Making the partnerships work across different continents, the role of technology, working out what can be done, and managing quality control
- Her sampling process
- The importance of sustainable luxury
- Getting Certified B Corp
- Managing Logistics
- Managing a business during a global health crisis
- The impact of BLM and the conflicted feelings as a result of the increased attention on black creative businesses
- How to stay the course
Links and resources mentioned in this episode:
Etsy
The Wayback Machine
London College of Fashion
Shopify
WhatsApp
Certified B Corporation
The Guardian Newspaper
Ella’s Kitchen
Companies House
What it feels like to keep a small business going during a global health crisis
@influencerpaygap
Where you can go to find out more about Audrey and Yala Jewellery:
www.yalajewellery.com
@yalajewellery
Get the full show notes at: www.atelier55design.com/podcast
Behind the Design is brought to you by atelier 55
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