What happens when an agency is powered by AI?

By now, we’ve all wrestled with questions of ethics, sentience and whether or not ChatGPT (sorry … Sydney) is angling to replace the whole creative department. But, as marketers, there’s a lot more to think about.

In today’s episode, we’re exploring the application of machine learning to marketing strategy: Is performance all that matters? Is human intervention, with all its magic and messiness, still necessary — or even advantageous? And what does it mean for us when those insights come from algorithms that are, in the words of Rob Zombie, more human than a human?

It’s heady stuff. Join us‚ and add your (non-artificial) intelligence to the conversation.

Hosts: Rob Simone, Michael Cruz, Dan Gould
Producer: Lyndsay Hoff
Editor: Adam Kasper

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@heysummerfriday

Summer Friday is a vibe. An approach. And — dare we say it? — a way of life. It's that ethos that inspires us, challenges us, and pushes us every day to take our company to places we never dreamed. And that’s what this podcast is all about.

Exploring business & culture means amplifying voices. That’s why we’re including as much diverse thinking as possible — opening up the guest list to pull in questions and perspectives from across our team and our listeners. It’s a conversation all about business, entrepreneurship, marketing, technology and life. Because that’s what Summer Friday is all about, too.

Hosts: Rob Simone, Michael Cruz, Dan Gould

Producer: Lyndsay Hoff

Editor: Adam Kasper

heysummerfriday.com

@heysummerfriday

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