
EP.9 Soak Your Beans and Empty Your Wallet: The Wellness Grift
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Wellness sounds like it should be a universally good thing, right? Who wouldn't want to be "well"? Yet beneath the serene Instagram aesthetics and expensive product lines lies a troubling reality that we're diving into headfirst.
This episode unravels how the wellness industry has essentially rebranded toxic diet culture with a fresh coat of paint and a significantly higher price tag. What began as perhaps genuine interest in holistic wellbeing has transformed into a multi-billion pound machine that creates problems, then conveniently offers costly solutions. We explore how wellness has become inherently elitist—predominantly marketed toward white, middle-class women with disposable income and spare time—while excluding those without the resources to participate in this exclusive club.
From £8,600 necklaces recommended for hiking to coffee enemas, barefoot shoes, and the concerning "food is medicine" doctrine that can delay people seeking actual medical care, we're pulling back the curtain on wellness culture's darker side. We also examine how wellness looks different across gender lines, with men's wellness often focused on "primal" activities and masculine energy rather than elaborate skincare routines.
Most importantly, we offer our own definition of what genuine wellbeing might look like: accessible to everyone regardless of income level, individualized to your needs, complementary to evidence-based care, and actually reducing stress rather than adding to it. Sometimes the most radical act of self-care is giving yourself permission to enjoy simple pleasures without the pressure of optimization.
Join us for this eye-opening discussion that might just change how you view that next wellness trend flooding your social feeds. And remember—if something meant to improve your wellbeing is causing you more stress, maybe it's time to cut that shit out.