• EP019: Experimenting Deeper in the Funnel

  • 2024/10/18
  • 再生時間： 39 分
  • ポッドキャスト

EP019: Experimenting Deeper in the Funnel

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  • Summary

    In this conversation, Alex and Andrew delve into the intricacies of meta-advertising, focusing on the balance between media buying and creative strategies. They discuss the concept of local maximums in ad performance, the importance of specificity in targeting, and the need for a cohesive post-click experience to optimize conversions.

    Chapters

    00:00 Introduction to Andrew Faris and His Expertise
    02:12 Exploring Local Maximums in Meta Advertising
    05:31 The Role of Creative in Meta Ads
    10:44 Specificity in Targeting and Messaging
    15:34 Post-Click Experience and Conversion Optimization
    21:52 Understanding Audience Reach and Ad Effectiveness
    24:05 The Importance of Specificity in Marketing
    27:44 Testing and Experimentation in Ad Campaigns
    30:08 Building Community Through Targeted Marketing
    35:29 Leveraging Customer Insights for Better Marketing
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あらすじ・解説

Summary

In this conversation, Alex and Andrew delve into the intricacies of meta-advertising, focusing on the balance between media buying and creative strategies. They discuss the concept of local maximums in ad performance, the importance of specificity in targeting, and the need for a cohesive post-click experience to optimize conversions.

Chapters

00:00 Introduction to Andrew Faris and His Expertise
02:12 Exploring Local Maximums in Meta Advertising
05:31 The Role of Creative in Meta Ads
10:44 Specificity in Targeting and Messaging
15:34 Post-Click Experience and Conversion Optimization
21:52 Understanding Audience Reach and Ad Effectiveness
24:05 The Importance of Specificity in Marketing
27:44 Testing and Experimentation in Ad Campaigns
30:08 Building Community Through Targeted Marketing
35:29 Leveraging Customer Insights for Better Marketing
続きを読む 一部表示

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