Host: Cassie Davison Guest: Rob, Former Publican & Founder of Lift BrandWorks Episode Summary: Join Cassie and Rob as they discuss the highs and lows of the pub industry, Rob's journey from managing pubs to launching his design business, and the impact of COVID-19 on publicans. Rob shares his personal experiences of resilience and adaptability in an ever-changing industry, highlighting the emotional and financial struggles pubs faced during lockdown and the unexpected new challenges that arose in its aftermath.

• Introduction to Rob's Story: Rob, a fourth-generation publican, shares memories from his family pub, experiences in hospitality, and what led him to pursue his own pub in Brighton, known for its award-winning roasts and vibrant atmosphere.

• The Impact of COVID-19: Rob recalls the sudden, surreal shock of closing his pub due to the pandemic. Facing a cellar full of beer, stocked fridges, and the uncertainty of how to move forward, he reflects on the difficult decisions and adaptations that followed.

• Challenges Beyond Lockdown: After reopening, Rob faced new obstacles, from supply chain disruptions to surging energy costs. He shares how these challenges pushed him to reevaluate his career in hospitality and consider new paths.

• Transition to a Design Business: During lockdown, Rob trained as a business coach and revisited his background in design, eventually founding Lyft Brand Works. His firm now supports pubs and hospitality businesses with affordable, industry-savvy design solutions.

• Finding Purpose & Balance: With a young family, Rob discusses the decision to leave full-time pub management, focusing instead on balancing family life with his passion for the industry.

• Future Aspirations in Hospitality: While Rob’s focus has shifted, he expresses his deep love for pubs and hopes to one day return to the industry. He shares thoughts on the importance of creating a sustainable hospitality career and supporting mental health and employee welfare.

• "Lockdown was the worst and best time of my life, all rolled into one."
• "The skills you learn in hospitality are second to none—you’re a chef, accountant, artist, and more."
• "If we want longevity in this industry, we need to support people’s mental health and make hospitality a career worth choosing."

Where to Find Rob:

• LinkedIn: ⁠Rob’s LinkedIn⁠
• Website: ⁠Lift BrandWorks