EPISODE 50: Debunking Everything You Thought You Knew About The Apparel Industry with Rachel Erickson

Here we go! Season 2 of the Rhythm of the Road is officially on the road and today's episode features an amazing guest, Rachel Erickson of Unmarked Street and The Business of Apparel Podcast. Rachel's journey from a young girl passionate about sewing to a seasoned technical designer and pattern engineer to working at industry giants like Abercrombie Fitch, Fossil, and Specialized Bicycle Components is nothing short of inspiring. Rachel shares her experiences and reflects on her transition from the corporate world to entrepreneurship, shedding light on the beauty of creative fulfillment and the entrepreneurial spirit.

Navigating the apparel industry can be tough, especially for emerging brands. Rachel and I break down the essential steps for success, emphasizing the importance of realistic timelines and meticulous planning. From finding reliable manufacturers to understanding the intricacies of business plans, Rachel offers some actionable advice, illustrating how patience and strategic reinvestment can lead to significant growth and profitability. It is Rachel's mission to debunk the misinformation out there and fill in the gaps where there might be information missing.

Wrapping up the episode, Rachel shares what's coming up next for Unmarked Street and shares a few more words of encouragement for aspiring entrepreneurs in the apparel industry.

Key Moments:

- The best decision of Rachel's career, even though it wasn't necessarily her cup of tea!

- The mission behind being a reliable source for what REALLY happens in the apparel industry.

- A very realistic timeline for building an apparel line.

-Why it's important to take a moment, and pause on any new production in your line. Focus on SKU Rationalization.

CONNECT WITH RACHEL:

Unmarked Street Website: https://www.unmarkedstreet.com

Unmarked Street on YouTube: @unmarkedstreet

The Business of Apparel Podcast: https://youtube.com/playlist?list=PLDPuSpSX_pOOlQGkuCn3m1bqZ0YV6DjG8&si=KcbNFrF9cGpFBRUk

Facebook: https://www.facebook.com/profile.php?id=100076027998346

Instagram: https://www.instagram.com/unmarkedstreet/

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Having spent years on the road, performing in different cities, and meeting people from all walks of life, Jeremy has a treasure trove of stories, insights, and wisdom to share. This podcast is about the journey and the growth, transformation, and self-discovery that comes with life on the road.

"Rhythm of The Road" is your ultimate guide to embracing the open road, not just as a journey, but as a way of life. Tune in, buckle up, and let Jeremy guide you on a transformative adventure that will inspire your mind, body, and soul!

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