• Eat For The Planet with Nil Zacharias

  • 著者： Eat For The Planet
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Eat For The Planet with Nil Zacharias

著者： Eat For The Planet
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  • Eat For The Planet features conversations with food industry leaders, health and sustainability experts, as well as entrepreneurs and creative minds who are redefining the future of food.
    2024 Eat For The Planet LLC
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あらすじ・解説

Eat For The Planet features conversations with food industry leaders, health and sustainability experts, as well as entrepreneurs and creative minds who are redefining the future of food.
2024 Eat For The Planet LLC
アート クッキング リーダーシップ 地球科学 経済学
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エピソード
  • #181 – Plant-Based Brands: High on Purpose, Low on Vibes

    #181 – Plant-Based Brands: High on Purpose, Low on Vibes
    2024/09/08
    If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices? This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups. Companies mentioned in this episode: Plantega Beyond Meat – “Serve Love” Campaign / Beyond Meat (BYND) Q2 2024 Earnings Call Transcript Impossible Foods – Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing's 'Wokeness' Hurt the Category / Hot dog eating champ Joey Chestnut barred from competing in this year’s contest Music: Endless Inspiration (Vibe Street Mix) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 分
  • #180 - Zero Egg: Meet The New, Great-Tasting, Cleaner-Label, Plant-Based Egg

    #180 - Zero Egg: Meet The New, Great-Tasting, Cleaner-Label, Plant-Based Egg
    2023/05/15
    This episode features Liron Nimrodi, the Co-Founder and CEO of Zero Egg. Animal friendly, sustainable, and a healthier alternative, Zero Egg is the plant-based egg for everyone. Zero Egg’s products are 100% plant-based, gluten-free, non-GMO, low in calories and fat, have zero cholesterol and are cleaner in terms of ingredient list (compared to other existing plant-based egg products) making them suitable for a range of dietary needs. Founded in 2018, the company believes the plant-based egg should be an everyday choice and is on a mission to make plant-based food accessible to everyone. With a feather-light footprint, Zero Egg offers the taste and texture of an ordinary egg, has better-for-you attributes, and is easy on the planet. It is made of plant proteins including soy, potatoes, peas, and chickpeas. Manufacturing Zero Egg uses radically less land, water, and energy, and produces significantly less greenhouse gas emissions than eggs from hens. Zero Egg is determined to meet the growing demand for egg alternatives that taste, cook, and function like traditional eggs, specifically in foodservice and food manufacturing. In addition to the United States, Zero Egg is also distributed in Israel and Europe. The company received early accolades at launch, including Calcalist’s 2019 Food Innovation competition in Israel. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 分
  • #179 - Plantega: Nudge Theory and Plant-Based Food

    #179 - Plantega: Nudge Theory and Plant-Based Food
    2023/05/09
    The episode explores Nudge Theory, a behavioral economics concept used to guide better decisions through minor environmental changes. Plantega, a company making plant-based food accessible via a unique plant-based-deli-in-store model in New York City bodegas, employs Nudge Theory through strategic locations, appealing signage, choice architecture, simplification, sampling events, social proof, and incentives. By incorporating these tactics, Plantega has successfully launched across the city, encouraging thousands of consumers to choose plant-based options daily. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    12 分

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