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  • 20 Years on Amazon: The Hard Truths Experienced Sellers Won’t Tell You with Fred Adler

    20 Years on Amazon: The Hard Truths Experienced Sellers Won’t Tell You with Fred Adler
    2025/06/03
    Fred started Cosmetic Solutions.com online store in 1996 and was one of the first third party sellers in Beauty on Amazon starting in 2003. Cosmetic Solutions is on the gorilla list of Biggest All Time Amazon Sellers in the top 260. Cosmetic Solutions’ first 10 years were dedicated to selling everything at one time boasting over 100,000 sku's and offering everything from professional beauty and what you would find at your local drugstores. Now as the business on Amazon has evolved Cosmetic Solutions is dedicated to selling its Brands as the authorized reseller and brands rights holder like skin care brand Dermactin and hair care brand Difeel and nail care brand Barielle.> Here’s a glimpse of what you would learn…. Challenges of counterfeiting on Amazon and brand protection strategies.The evolution of selling on Amazon and adapting to marketplace changes.Importance of innovation and product development for competitiveness.Strategies for maintaining healthy profit margins amidst rising costs.Role of customer service in identifying product issues and enhancing satisfaction.Necessity of monitoring key performance metrics for business success.Building strong customer relationships to inform product offerings.Importance of delegation and team building for business growth.Navigating unexpected challenges in the e-commerce landscape.The significance of having a clear vision for business direction and growth.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Fred Adler, founder of Cosmetic Solutions and a seasoned Amazon seller with over two decades of experience. Fred shares invaluable insights on tackling counterfeiting, maintaining competitiveness, and leveraging customer service for product development. He emphasizes the importance of a robust distribution strategy, constant innovation, and attentive customer service to stay ahead in Amazon's dynamic marketplace. The episode concludes with actionable takeaways on protecting profit margins, optimizing operations, and engaging with customer feedback to drive business growth.Here are the 3 action items that Josh identified from this episode:1. Proactively Monitor and Protect Your Listings from CounterfeitsRegularly check your product listings for inaccuracies, such as image swaps or unauthorized changes, to prevent sales loss.Implement unique SKUs for different sales channels (Amazon, retail, DTC) to help distinguish your authentic products from counterfeit ones.Consider working with legal experts to safeguard your brand against counterfeiters and unauthorized resellers.2. Optimize Operational Costs to Protect Profit MarginsTrack daily metrics, including FBA fees, cost of goods sold (COGS), and overhead costs, to identify areas for optimization.Work directly with shipping carriers and explore alternative fulfillment strategies to reduce logistics expenses.Conduct regular audits of product classifications and Amazon’s warehousing fees to avoid unexpected financial losses3. Leverage Customer Insights for Product Innovation and Service ImprovementActively engage with customer feedback to identify pain points and improve product offerings before issues escalate.Use customer input to develop new product variations or features that competitors may overlook.Advocate for better direct communication tools on Amazon to enhance customer service and build brand loyalty.Resources mentioned in this episode:Ecomm BreakthroughAmazon TransparencyProject ZeroEdison IPAmazonShopifyMeta AdsAmazon FBA (Fulfillment by Amazon)Snow CrashMoby Dick by Herman MelvilleL'OrealAlex Ramos's PodcastChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron ...
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    58 分
  • The #1 Pricing Mistake That’s Killing Your Ecom Profits with Oz Merchant

    The #1 Pricing Mistake That’s Killing Your Ecom Profits with Oz Merchant
    2025/05/27
    Oz Merchant is a leader and coach in the fields of sales and customer success for B2B SaaS and ecommerce companies. Oz is passionate about helping businesses grow and thrive. He is the former VP of Sales, Success, and Support at Viably. Currently he is the founder and CEO of Ecom Sellers HQ, a platform that could help you to start or scale your ecommerce business with the best software tools, service providers, and funding options.Highlight Bullets> Here’s a glimpse of what you would learn…. Current challenges of margin compression in e-commerce, particularly on Amazon.Strategies for navigating cash flow challenges in the evolving e-commerce landscape.The importance of adopting an omnichannel approach for e-commerce brands.Insights on the transition from Viably to E-commerce Sellers HQ and its impact on sellers.The significance of understanding FBA fees and optimizing supply chain operations.The necessity of financial acumen and establishing clear Key Performance Indicators (KPIs).The disconnect between perception and reality in business performance metrics.Managing overhead expenses and identifying major expense buckets for e-commerce businesses.The implications of seeking external funding and understanding cash flow dynamics.The role of technology and automation in the future of e-commerce.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Oz Merchant, founder and CEO of E-commerce Sellers HQ. The discussion centers on the pressing challenges faced by e-commerce brands, particularly those selling on Amazon. Key topics include margin compression, cash flow management, and the importance of an omnichannel approach. Oz shares his transition from Viably to E-commerce Sellers HQ, emphasizing the need for financial acumen and strategic cost management. The episode also explores the future of e-commerce, highlighting the potential impact of AI and automation. This insightful conversation offers valuable strategies for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Optimize Profitability to Combat Margin CompressionRegularly audit your Total Advertising Cost of Sale (TACoS) and aim for 15% or lower.Negotiate with suppliers for better pricing on bulk orders to lower Cost of Goods Sold (COGS).Monitor FBA fees and optimize packaging to reduce unnecessary costs.Prioritize Financial and Operational EfficiencyConduct regular overhead expense audits to eliminate wasteful spending.Streamline operations using automation tools to reduce manual workload and improve efficiency.Set clear Key Performance Indicators (KPIs) to track financial health and operational performance.Leverage Technology and Community for GrowthInvest in AI-driven tools for inventory management, customer service, and marketing automation.Engage in e-commerce communities, networking events, and industry conferences to stay ahead of trends.Follow industry leaders for insights on best practices and evolving e-commerce strategies.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comE-commerce Sellers HQAWP (Amazon Warehouse Program)Hello ProfitSeller BoardGorilla ROIAmazon FBA Fee ReimbursementAmazonWalmartShopifyTikTokChatGPTLeadership and Self-Deception by The Arbinger InstituteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Oz Merchant, and we are going to be talking about how to prevent the margin compression happening right now on Amazon, navigating cash ...
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    1 時間
  • How to 10x Your Ecom Revenue Without Spending More on Ads with Sean Percy Travis

    How to 10x Your Ecom Revenue Without Spending More on Ads with Sean Percy Travis
    2025/05/20
    Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he’s operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands. Highlight Bullets> Here’s a glimpse of what you would learn…. Transitioning from traditional careers to e-commerce entrepreneurship.Building and scaling multiple e-commerce brands.The significance of recurring revenue models for business sustainability.Strategies for enhancing e-commerce businesses through private equity and partnerships.The importance of mentorship and character in business success.Exploring innovative subscription models in traditional product categories.The necessity of diversifying revenue streams beyond platforms like Amazon.Conducting due diligence when forming partnerships with other brands.Understanding the financial implications of recurring revenue on business valuation.Celebrating small wins to maintain motivation and momentum in entrepreneurship.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Sean Travis, a former LA firefighter turned e-commerce entrepreneur. Sean shares his journey of building and scaling multiple e-commerce brands, coaching first responders, and collaborating with a private equity fund to acquire businesses with recurring revenue models. The discussion focuses on strategies for enhancing e-commerce businesses through private equity, partnerships, and investments, emphasizing the critical role of recurring revenue for long-term success and investment appeal. Sean offers actionable insights on creating synergistic partnerships, exploring subscription models, and aligning business strategies with end goals.Here are the 3 action items that Josh identified from this episode:Work Backwards: Define your end goal and ensure your strategies align with it. Whether aiming for a $100 million exit or a lifestyle business, your approach will differ significantly.Explore Recurring Revenue: Look for opportunities to implement a subscription or membership model in your business. This can provide financial stability and enhance your business's valuation.Partner with Other Brands: Consider forming partnerships with complementary brands or even competitors. This can lead to shared resources, expanded customer bases, and increased revenue potential.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comFresh Clean Threads (FCT)Rihanna's Savage x FentyAmazonShopifyWoocommerceTikTok ShopCostcoFunctional HeroBuy Back Your Time by Dan MartellThe E-Myth by Michael E. GerberAlex Hormozi on LinkedInLeila Hormozi on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King. Matt Clark from ASM. And Michael E Gerber, author of the E-myth. Today I'm speaking with Sean Travis, and we are going to be talking about how to play the game of e-commerce at a much higher level through private equity and partnerships and even investments. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a coach or consultant to help grow your brand, I bring the hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale, reach out to me directly at Ecomm Breakthrough. That's with two M's and let's turn your dreams into ...
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    59 分
  • Traditional Amazon Product Research Is Officially Dead (And Whats Working Now) with Michael Estey

    Traditional Amazon Product Research Is Officially Dead (And Whats Working Now) with Michael Estey
    2025/05/13
    Mike is the owner & founder of Bullseye Sellers. Founder of Impression Check at market research survey tool, and 5 new Amazon brands. He started off selling products at trade shows and eventually transitioned into selling on Amazon. In 2 months, he was able to grow to $30,000 per month in sales. In the first year, he made $80,000 per month. In his second year, $100,000 per month, and he kept doubling it every year after that.> Here’s a glimpse of what you would learn…. Strategies for identifying trending products on TikTok for e-commerce.The importance of adapting products based on social media trends.Utilizing surveys and AI tools for product validation and design insights.The shift from traditional Amazon product discovery to social media-driven approaches.Market verification processes for assessing product viability.The significance of effective packaging and marketing strategies.Building a loyal customer base through engagement and feedback.The role of social commerce and user-generated content in modern e-commerce.Common mistakes in product development and the need for market alignment.Leveraging technology and software tools to enhance business operations and presentations.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michael Estey, founder of Bulls Eye Sellers and Impressions Check. They discuss leveraging TikTok to identify trending products and adapting these trends for e-commerce success. Michael shares his strategies for spotting trends on social media, using surveys, and AI tools to refine products for his brands. He highlights the importance of evolving marketing strategies, building a loyal customer base, and utilizing AI-driven tools like Gamma for efficiency. The episode offers actionable insights for scaling e-commerce businesses by embracing social media trends and innovative technologies.Here are the 3 action items that Josh identified from this episode:Leverage TikTok for Trend Discovery and Social CommerceStay updated on trending products by actively engaging with TikTok content.Encourage user-generated content and influencer collaborations to increase product visibility.Use TikTok as a primary marketing platform, not just for ads but for organic engagement and brand storytelling.Prioritize Strong Branding and Marketing InvestmentInvest in high-quality packaging and branding to make products stand out.Diversify marketing strategies beyond Amazon, utilizing platforms like TikTok, Instagram, and YouTube.Be confident in your product by allocating a budget for strategic marketing rather than relying on PPC hacks.Analyze Market Demand and Adapt QuicklyConduct competitor analysis to understand why certain products succeed.Reevaluate and relaunch stagnant products with better marketing, packaging, or positioning.Build a direct relationship with customers through surveys, engagement, and community-building to sustain long-term growth.Resources mentioned in this episode:Ecomm BreakthroughPickFuTikTokClickFunnelsHelium 10Google AnalyticsKeyword PlannerAmazon ArchetypeBullseye SellersGammaMatt ClarkEzra FirestoneSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Michael Estey, and he's going to be talking about how he finds trending products on TikTok, how he then is able to modify them using surveys and AI intelligence tools to be able to make them your own and your own brand, and how he's just seeing explosive success with those. This episode is brought to you by Ecomm Breakthrough, where I ...
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    1 時間 3 分
  • Double Profits, Half the Team? The Power of AI for Business Revealed

    Double Profits, Half the Team? The Power of AI for Business Revealed
    2025/05/06
    Ben is one of the Co-Founders and CEO of Superfuel AI, he’s passionate about e-commerce entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible.Highlight Bullets> Here’s a glimpse of what you would learn…. The role of AI agents in scaling e-commerce businesses.Automation of routine tasks to reduce the need for additional staff.Competitor analysis and its importance for e-commerce sellers.Optimization of product listings, including images and keywords.Enhancements in advertising strategies through AI insights.The significance of quick decision-making in a competitive landscape.Future developments in AI technology for inventory management and pricing strategies.The balance between AI automation and human oversight in creative strategies.The impact of AI on operational efficiency and business growth.Encouragement for e-commerce professionals to adopt AI tools for improved decision-making.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ben Matthew, co-founder and CEO of Super Fuel. They discuss how e-commerce businesses can scale efficiently using AI agents, eliminating the need for additional staff. Ben shares insights on Super Fuel's AI capabilities, including competitor analysis, image and keyword optimization, and ad spend management. The conversation highlights the importance of quick decision-making and smart leadership in leveraging AI tools. Ben also shares his admiration for industry leaders and invites listeners to connect for further insights. This episode offers valuable strategies for scaling e-commerce operations effectively.Here are the 3 action items that Josh identified from this episode:Automate Pricing & Testing: Use AI to monitor competitors, adjust prices dynamically, and run scheduled price tests—freeing you up to focus on growth strategy.Cut Wasted Ad Spend: Let AI flag and remove non-converting keywords, and align your product listings with actual customer search terms for better ad performance.Streamline with AI Agents: Reduce manual tasks like competitor analysis and inventory planning by integrating AI tools, enabling faster decisions and leaner operations.Resources mentioned in this episode:Ecomm BreakthroughAmazonSuperfuel AIJungle Scout APIKeepa APIRitu Java's Newsletter; Ritu Java on LinkedInSean Riley (Founder at Dude Wipes) on LinkedInDeepak Mehrotra (Founder of California Design) on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Brandon Young from Seller Systems. Today I am speaking with Ben Matthew, and we are going to be talking about how you can scale your e-commerce business using AI agents without needing to hire more staff. He's got a super wicked smart AI software that he's going to be sharing. How he's able to do this, it maybe even can you run your business with one person and a whole bunch of AI agents to get to 100 million? That's a topic we'll say for another day, but that's the vision behind this. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you or someone you know is ready to scale, or looking for a coach or a consultant to really help them scale, reach out to me directly at Josh at Ecomm Breakthrough.Josh Hadley 00:01:00 Com. That's econ with two M's. And let's turn your dreams into reality. Today I am super excited to introduce you all to Ben Matthew. Ben is one of the co-founders and the CEO of Super Fuel. He is passionate about e-commerce entrepreneurs and ...
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    1 時間 2 分
  • The Metrics That Separate 6-Figure Sellers from 8-Figure Giants with Ari Zecher

    The Metrics That Separate 6-Figure Sellers from 8-Figure Giants with Ari Zecher
    2025/04/29
    Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive.> Here’s a glimpse of what you would learn…. Simplifying complex variables in e-commerce for growth and profitability.Importance of understanding core metrics: revenue, profit, traffic, conversion rate, and average order value (AOV).Analyzing traffic sources to enhance revenue generation.Developing effective keyword strategies for targeted traffic and conversions.Utilizing creative strategies to improve brand messaging and product visibility.Focus on profitability through realistic expectations and key metrics like Total Advertising Cost of Sales (TACoS).Importance of inventory management and its impact on organic rankings and sales.The flywheel effect of maintaining optimal inventory levels for improved performance.Systematic approaches to operations, including regular monitoring and proactive problem-solving.Continuous testing and iteration of strategies to refine approaches and drive better outcomes.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Ari Zecher, co-founder of DeepSee Commerce, shares insights on simplifying complex variables in e-commerce to drive growth and profitability. Ari emphasizes focusing on key metrics like traffic, conversion rate, and average order value (AOV). He outlines a systematic approach for brands to boost topline revenue through traffic analysis, keyword strategy, and creative messaging. Additionally, Ari discusses the importance of inventory management, proactive problem-solving, and leveraging Amazon’s features to enhance customer experience and conversion rates. This episode offers actionable strategies for scaling e-commerce businesses effectively.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize High-Impact Metrics for Growth – Focus on the key drivers of revenue and profitability: Traffic, Conversion Rate, and Average Order Value (AOV). Leverage tools like Google Analytics and Amazon Brand Analytics to track traffic sources, optimize listings for high-performing keywords, and ensure consistent branding across all product pages.Action Item #2: Improve Profitability by Managing TACoS and Returns – Monitor Total Advertising Cost of Sales (TACoS) to optimize ad spend and ensure efficient use of marketing budgets. Reduce return rates by refining product descriptions, using accurate imagery, and addressing common customer misunderstandings to protect margins.Action Item #3: Optimize Inventory to Maintain Organic Rankings – Avoid stockouts by keeping at least 45 days of inventory, as Amazon deprioritizes low-stock items in search rankings. Use data-driven forecasting, prioritize hero SKUs, and implement an inventory monitoring system to maintain visibility and sales momentum.Resources mentioned in this episode:Scoop DataData DiveHelium 10Jungle ScoutFathom Note TakerMonday.comDeepSee CommerceThe E-Myth by Michael E. GerberZero to One by Peter ThielMary Ruth OrganicsRidge WalletSimple ModernOperators PodcastBrandon Young on LinkedInEzra Firestone on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadl...
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    58 分
  • Zero to $250M in 10 Years?! The Incredible Growth Strategy of Simple Modern

    Zero to $250M in 10 Years?! The Incredible Growth Strategy of Simple Modern
    2025/04/23
    Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere.Highlight Bullets> Here’s a glimpse of what you would learn…. Overview of Simple Modern's growth and success in the drinkware market.Discussion of the company's journey from inception in 2015 to achieving $250 million in gross revenue in 2024.Importance of product quality and innovative design in driving brand success.Strategic decisions made by Simple Modern, including focus on drinkware and partnerships with major retailers.Challenges faced by the company, particularly in cash flow management and manufacturing defects.The role of effective marketing strategies, including leveraging social media platforms like TikTok.Insights on the significance of competition in the drinkware market and its impact on brand awareness.The value of strong relationships with manufacturers and partners in navigating business challenges.Emphasis on data-driven decision-making and quick feedback cycles in e-commerce.Advice for entrepreneurs on resilience, adaptability, and maintaining a long-term focus in a competitive landscape.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bryan Porter, co-founder and Chief E-commerce Officer of Simple Modern. They discuss Simple Modern's impressive journey from its inception in 2015 to achieving $250 million in gross revenue by 2024. Bryan shares insights into the strategic decisions that propelled the brand to success, including a focus on product quality, innovative design, and effective marketing. He emphasizes the importance of strong partnerships, cash flow management, and resilience in overcoming challenges. This episode offers valuable lessons for business owners aiming to scale their e-commerce ventures to new heights.Here are the 3 action items that Josh identified from this episode:Master Cash Flow EarlyHire a strong CFO and explore flexible financing options—like delayed tax payments or supplier credit—to avoid growth bottlenecks.Double Down on Key PartnershipsBuild deep, win-win relationships with select manufacturers to secure favorable terms and reduce inventory pressure.Always Be Amazon-ReadyKnow the pros and cons of 1P vs. 3P selling, and have a solid contingency plan to handle unexpected platform disruptions.Resources & Links SectionEcomm BreakthroughAmazonTikTok ShopTargetWalmartWhole FoodsDisneyFBA (Fulfillment by Amazon)Vendor CentralSiena AISimple ModernPracticing the Way by John Mark Comer on AmazonThe Operators on YouTubeBryan Porter on LinkedInBryan Porter on TwitterSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Bryan Porter. Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple modern is a digitally native brand, having sold over 50 million bottles in less than ten years, and they did 250 million. You heard that right. $250 million in gross revenue in 2024. Simple. Modern has grown into a category leader ...
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    1 時間 8 分
  • How To Get Your Product In Front of 8 Million+ Viewers for FREE with Pat Yates

    How To Get Your Product In Front of 8 Million+ Viewers for FREE with Pat Yates
    2025/04/15
    Pat Yates is a seasoned entrepreneur with a focus on e-commerce. In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”. Pat grew a single slipper kiosk business into a multimillion-dollar e-commerce focused business. During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney. In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an M&A advisor. He speaks on stages around the world and is an expert in the Ecom space.> Here’s a glimpse of what you would learn…. Impact of "Shark Tank" on brand visibility and entrepreneur experiences.Importance of networking and community among entrepreneurs.Process and considerations for getting featured on "Shark Tank."Current challenges in the e-commerce market, including inflation and interest rates.Strategies for improving business performance before selling.Understanding business valuations and the significance of EBITDA multiples.Importance of preparation and accurate financial records for business sales.Actionable strategies for enhancing business value and growth.Role of technology and data analysis in e-commerce decision-making.Value of attending industry events for networking and learning opportunities.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes back Pat Yates, a seasoned entrepreneur and M&A advisor at Quiet Light Brokerage. Known for his successful "Shark Tank" deal with Robert Herjavec, Pat shares insights on leveraging the show's exposure, the importance of networking, and the current e-commerce landscape. He emphasizes the need for thorough preparation before selling a business, understanding financials, and maintaining realistic expectations. Pat also highlights the value of data-driven decision-making and the potential of AI tools to enhance business operations. This episode is a must-listen for entrepreneurs aiming to scale their businesses to new heights.Here are the 3 action items that Josh identified from this episode:Action Item #1 Consider "Shark Tank": Entrepreneurs with products that appeal to a broad audience should consider applying to "Shark Tank."Action Item #2 Maintain Accurate Financial Records: Running both accrual and cash basis books is crucial for understanding the business's financial position and preparing for potential exits.Action Item #3 Focus on Growth: Entrepreneurs should prioritize growth, especially if they are considering an exit.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comQuiet Light BrokerageExit Preneur PlaybookAmazon Business ReportsGoogle SheetsClaude AIChatGPTProsper ShowBillion Dollar Seller SummitThe E-MythDelivering HappinessScattered MindsShark TankBeyond the TankSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, the author of the E-myth. Today I am speaking with Pat Yates. He's actually a returning guest here to the ...
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