In this episode of EdTech Elevated, host Dr. Mike Moore interviews Allison Langley, a marketing manager and content strategist at Partner in Publishing. They discuss the importance of aligning sales and marketing teams to drive business growth, emphasizing clear communication and shared goals. Allison draws from her background in content strategy and the investment industry to highlight how breaking down silos between teams is crucial for success. The conversation explores the role of sales enablement tools, such as competitor analyses, and the need for targeted, value-driven content. Allison also underscores the benefits of partnering with a marketing agency for diverse insights and strategy enhancement. Lastly, she emphasizes the power of storytelling in marketing, advising professionals to craft clear narratives that resonate with their audience.

Bookmarks:

00:05: Intro to EdTech Elevated

00:37: Host Introduction: Dr. Mike Moore

01:12: Guest Introduction: Allison Langley

03:33: Importance of Sales and Marketing Alignment

05:10: Breaking Down Silos

06:17: Impact of Digital Marketing Tools

07:59: Sales Enablement Tools Explained

09:58: Creating Value-Driven Content

12:06: Understanding the Customer Journey

13:49: Advantages of Working with an Agency

16:57: Maintaining Brand Voice in Copy

19:15: Challenges and Opportunities in EdTech

20:47: Leveraging Cross-Industry Experience

22:58: The Power of Storytelling

Resources:

Allison Langley LinkedIn

Mike Moore LinkedIn

Partner in Publishing Website

In this episode of the EdTech Elevated, host Dr. Mike Moore interviews Dr. Brad Piazza, Provost and Vice President of Academic Affairs at Waukesha County Technical College. Dr. Piazza discusses WCTC's transition to an 8-week academic calendar, which has led to improved student completion rates. He also shares how WCTC is leveraging educational technology and data analytics to make data-driven decisions about program offerings and costs. Additionally, Dr. Piazza talks about WCTC's new Associate of Applied Science degree in Artificial Intelligence, one of the first of its kind at the two-year college level. The conversation also touches on the role of educational technology in the accreditation process and additionally how institutions may use AI to help in the accreditation process.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:07: Intro to EdTech Elevated

00:39: Host Introduction: Dr. Mike Moore

01:13: Guest Introduction: Dr. Brad Piazza

02:20: Brad's Journey in Higher Education

05:02: Switching to an 8-Week Academic Calendar

14:39: Know the Problem Before Throwing Technology at It

15:23: EdTech is a Business

16:39: What’s the cost?

17:46: Technology for Student Support

19:34: Evaluating Program Costs

19:58: The Need for Day-One Access to Course Materials

21:37: Mike’s Love for Course Materials

22:02: Can Institutions Do It Themselves?

23:11: Using External Solutions for Complex Needs

24:34: Opportunity Costs and Strategic Partnerships

25:37: WCTC's Unique Initiatives in Artificial Intelligence

28:58: The Fear Around AI

32:47: Closing Remarks

Resources:

Brad Piazza LinkedIn

WCTC

WCTC AI Programs

Mike Moore | LinkedIn

Partner in Publishing

In this episode of EdTech Elevated, Dr. Mike Moore engages in a compelling conversation with Dr. Jonathan Gyurko, President and Founder of the Association of College and University Educators (ACUE), about the transformative power of quality teaching in higher education. Dr. Gyurko underscores the critical need for a national movement focused on enhancing teaching practices, highlighting that while faculty are often trained as researchers, they are rarely trained in effective pedagogy. This lack of focus on teaching quality directly impacts student engagement, persistence, and graduation rates. The discussion also explores how educational technology, including artificial intelligence, can play a vital role in supporting faculty development and improving the teaching and learning experience. Dr. Gyurko introduces the concept of 'publicization,' which aims to redefine the public versus private interests in education, advocating for educational policies that prioritize the common good and ensure accessibility and quality for all students. The episode concludes with a thought-provoking dialogue on the evolving meaning of being an educated American in the 21st century, arguing for a holistic approach that integrates access, affordability, and a commitment to high-quality teaching, thereby fostering an education system that prepares students not just for the workforce but also for thoughtful, engaged citizenship.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:07: Introduction to EdTech Elevated

00:38: Host Introduction: Dr. Mike Moore

01:13: Guest Introduction: Dr. Jonathan Gyurko

02:30: Professors Aren’t Taught How to Teach

04:43: The Need for NHETC

05:07: ACUE’s Mission

11:06: Partner in Publishing’s Marketing Services

11:44: How EdTech Has Influenced Teaching and Learning

13:01: ACUE’s New AI Quick Series

14:39: What it Means to be an Educated American

19:32: Examination of Declining Public Confidence in Higher Education

23:04: Partner in Publishing’s Video Services

23:39: Dr. Gyurko’s Book, “Publicization”

32:35: The Role of Technology in Enhancing Public Education and Community Engagement

34:57: EdTech Elevated Closing Remarks

Resources:

Jonathan Gyurko | LinkedIn

ACUE

Publicization: How Public and Private Interests Can Reinvent Education for the Common Good

Mike Moore | LinkedIn

Partner in Publishing

In this episode of EdTech Elevated, guest host Dr. Mike Moore chats with J.T. Allen, Founder, President, and CEO of myFootpath, a leading EdTech company that is redefining higher education. J.T., who originally co-founded the company with his mother, reveals how myFootpath is tackling the challenge of re-engaging the 50 million Americans with some college experience but an incomplete degree. Additionally, J.T. explains what tech tools are being utilized by myFootpath and how their multi-tiered system is aiding adult learners that are stuck in the complex processes introduced by academic institutions. Tune in for a fascinating look at the future of educational re-engagement and myFootpath’s impact on over 27,000 students.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:00 Introduction to EdTech Elevated

00:34 Host Introduction: Dr. Mike Moore

01:09 Guest Introduction: JT Allen

01:55 Founding Story of My FootPath

05:07 The Challenge of Reengaging Adult Learners

06:52 Details on Operation Reengage

08:25 MyFootpath’s Complementary Approach to Institutional Resources

09:25 Tips for Adult Learners: Getting Back to School

10:41 Partner In Publishing Video Services

11:14 Operation Graduate: Leading Students Across the Stage

12:34 Success Story: Northern Arizona University

16:32 Tailoring Solutions for Academic Institutions

19:47 Opportunity Assessment for Institutions

22:00 Partner in Publishing Marketing Services

22:37 How MyFootpath Leverages Technology

24:24 MyFootpath’s Upcoming Projects and Pilots

27:05 New Opportunities for Institutions

29:33 Connecting with My FootPath

30:39 EdTech Elevated Closing Remarks

Resources:

J.T. Allen｜Linkedin

myFootpath.com

Partner in Publishing

Mike Moore | LinkedIn

Join Mike Moore, seasoned Academic Researcher and Senior Project Manager at Partner in Publishing, as he sits down with Lisa March, the visionary Founder and President of the company. In this enlightening episode, they tackle the complexities of marketing in the EdTech sphere and dissect the critical components of an effective go-to-market strategy. Lisa delves into the crucial need to integrate sales and marketing efforts to adeptly communicate the value of educational technologies to a broad range of stakeholders. Additionally, she underscores the vital role that agencies like Partner in Publishing play in navigating EdTech companies through market intricacies and setting new industry standards. Get ready to uncover deep insights on how data informs marketing decisions, the growing importance of social proof, and the strategic impact of content.

Sponsored by Partner in Publishing:

PartnerInPublishing.com

Bookmarks:

00:00 Introduction and Setting the Stage

2:50 How Partner in Publishing (PIP) Began

6:14 The Role of Agencies in Redefining the EdTech Market

6:45 Market Development Powers Sales

7:34 Impact of COVID-19 on EdTech Marketing

8:54 The Role of Data in Marketing

12:10 Comprehensive Marketing Strategies

15:26 Future of EdTech and PIP’s Role

15:42 Social Proof and Content Creation

18:26 Organic Marketing Approach

19:27 Importance of SEO and digital ads

20:07 Integrated Marketing Efforts

20:55 Your Content Shouldn’t Always be Promotional

23:04 Scalability with Agency Support

24:41 Tailored Marketing Strategies

25:38 Elevating Leadership with the Right Team

28:15 Client Diversity and Success Stories

29:04 The Role of Sales and Marketing Integration

29:51 Embedded Agency Partnership

30:13 The Concept of "Everyone is a Publisher"

32:42 Closing Remarks

Resources:

Partner in Publishing

Lisa March | LinkedIn

Mike Moore | LinkedIn