• Eggs 380: The Importance of Positioning in Selling a Business with Jonathan Baker

  • 2024/09/19
  • 再生時間: 50 分
  • ポッドキャスト

Eggs 380: The Importance of Positioning in Selling a Business with Jonathan Baker

  • サマリー

  • Summary

    In this episode, Jonathan Baker discusses the intricacies of mergers and acquisitions (M&A), focusing on the importance of positioning, emotional aspects of selling a business, and the M&A process. He shares insights on preparing a business for sale, understanding buyer motivations, and the role of benchmarking in achieving operational excellence. Jonathan also touches on family dynamics in business partnerships and the significance of open communication. The conversation emphasizes that while every business is sellable, the journey to a successful sale requires careful planning and execution.


    Takeaways

    • M&A is more about relationships and strategy than spreadsheets.
    • Positioning your business correctly can significantly increase its value.
    • Emotional attachment to a business can complicate the selling process.
    • Understanding buyer motivations is crucial for a successful sale.
    • Valuation is just one aspect; deal terms can be more important.
    • Benchmarking helps businesses understand their operational efficiency.
    • A total business reset can prepare a company for future success.
    • Open communication is key in family business dynamics.
    • Every business is sellable, but finding the right buyer is essential.
    • Coaching can help businesses become more attractive to potential buyers.


    Chapters

    00:00 Introduction and Background

    03:34 The Importance of Positioning in Selling a Business

    08:22 How to Diversify Your Client Base to Increase Business Value

    11:34 Understanding the Valuation Process for Selling a Business

    15:58 Navigating the Emotional Rollercoaster of Selling a Business

    26:00 The Importance of Terms in a Deal

    32:01 Preparing a Business for Sale: Benchmarking and Future-Proofing

    43:54 Navigating Partnerships and Family Dynamics


    ----
    Credits:
    Hosted by Michael Smith and Ryan Roghaar
    Produced by Ryan Roghaar
    Theme music: "Perfect Day" by OPM

    The Carton:
    https://medium.com/the-carton-by-eggs
    Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

    The Eggs Podcast Spotify playlist:
    bit.ly/eggstunes

    The Plugs:
    The Show
    eggscast.com
    @eggshow on twitter and instagram

    On iTunes: itun.es/i6dX3pC
    On Stitcher: bit.ly/eggs_on_stitcher
    Also available on Google Play Music!

    Mike "DJ Ontic" shows and info
    djontic.com
    @djontic on twitter

    Ryan Roghaar
    http://rogha.ar

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あらすじ・解説

Summary

In this episode, Jonathan Baker discusses the intricacies of mergers and acquisitions (M&A), focusing on the importance of positioning, emotional aspects of selling a business, and the M&A process. He shares insights on preparing a business for sale, understanding buyer motivations, and the role of benchmarking in achieving operational excellence. Jonathan also touches on family dynamics in business partnerships and the significance of open communication. The conversation emphasizes that while every business is sellable, the journey to a successful sale requires careful planning and execution.


Takeaways

  • M&A is more about relationships and strategy than spreadsheets.
  • Positioning your business correctly can significantly increase its value.
  • Emotional attachment to a business can complicate the selling process.
  • Understanding buyer motivations is crucial for a successful sale.
  • Valuation is just one aspect; deal terms can be more important.
  • Benchmarking helps businesses understand their operational efficiency.
  • A total business reset can prepare a company for future success.
  • Open communication is key in family business dynamics.
  • Every business is sellable, but finding the right buyer is essential.
  • Coaching can help businesses become more attractive to potential buyers.


Chapters

00:00 Introduction and Background

03:34 The Importance of Positioning in Selling a Business

08:22 How to Diversify Your Client Base to Increase Business Value

11:34 Understanding the Valuation Process for Selling a Business

15:58 Navigating the Emotional Rollercoaster of Selling a Business

26:00 The Importance of Terms in a Deal

32:01 Preparing a Business for Sale: Benchmarking and Future-Proofing

43:54 Navigating Partnerships and Family Dynamics


----
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM

The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28

The Eggs Podcast Spotify playlist:
bit.ly/eggstunes

The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pC
On Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!

Mike "DJ Ontic" shows and info
djontic.com
@djontic on twitter

Ryan Roghaar
http://rogha.ar

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