Parker and Sam break down why now is the best time to be a young creator or entrepreneur. With more tools, platforms, and demand for authenticity than ever before, they explore how anyone can start building something meaningful, no permission required. If you've been sitting on an idea, this is your sign to make your move.

Elevator No. 205: Matt Williams is a testament to resilience and reinvention. After a life-changing moment in 2010, he embraced sobriety and began rebuilding from the inside out, eventually founding FroProm, a snack bar company rooted in second chances and healthy living.

Matt shares how vulnerability, introspection, and consistency became the pillars of both his personal growth and his business journey. He opens up about the highs and lows of recovery, redefining success, and why effort matters more than outcomes.

Get 25% off your first FroPro purchase with our Elevation Nation code: ELEVATE25

Chapters

08:23

The Meaning Behind FroPro: A Second Chance

17:21

Introspection: Finding Clarity in Solitude

30:42

Quality of Life: Balancing Entrepreneurship and Personal Well-being

33:59

Vulnerability and Authenticity in Recovery

39:09

Defining Success and the Desire for More

45:23

Future Aspirations for FroPro

47:40

Living Life to the Fullest

48:30

Young people today have more access, flexibility, and tools than any generation before, so why do so many of us feel stuck? Parker and Sam break down findings from a massive global study showing that 18–29-year-olds, especially in the U.S., are struggling most to feel fulfilled.