Business development can often feel daunting. Even lawyers who recognize its importance frequently grapple with where to begin and how to execute effectively. Without a well-defined strategy, it’s easy to become overwhelmed, discouraged, and ultimately disengage from the process.

In this episode of The Lawyer’s Edge podcast, Elise Holtzman breaks down the process with her 3 Pillars of Business Development—a proven, straightforward framework that gives attorneys the clarity, tools, and focus necessary to build a thriving book of business. By applying these pillars, you'll be able to channel your time and energy into high-impact activities, making business development less intimidating and far more rewarding.

Tune in to discover how you can make BD a manageable and achievable part of your practice—and start seeing the results you’ve been aiming for.

This is an episode you won’t want to miss!

1:48 - Four reasons why I developed the three pillars of business development success and a quick rundown of what they are

10:30 - How to actively nurture and grow relationships with clients and prospects

13:12 - How to establish credibility and position yourself as an authority in your field

16:58 - The three Ts of leadership advancement and how they contribute to effective business development in legal

23:29 - How to use the pillars to grow and advance into a consistent business developer or rainmaker for your law firm

28:30 - The curse of knowledge about business development I have that I want to share with you

Myers-Brigg | TypeCoach Verifier

“How to Cultivate a Business Development Mindset”

Get Connected with The Coaching Team at hello@thelawyersedge.com

The Lawyer’s Edge

Today’s episode is brought to you by the coaching team at The Lawyer’s Edge, a training and coaching firm which has been focused exclusively on lawyers and law firms since 2008.

Each member of The Lawyer’s Edge coaching team is a trained, certified, and experienced professional coach AND either a former practicing attorney or a former law firm marketing and business development professional. Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress.

To get connected with YOUR coach, just email the team at hello@thelawyersedge.com.