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Join marketing guru Gee Ranasinha as he shares his heart-led business philosophy, which is built on genuine relationships and empathy. With a team across nine countries, Gee reveals his three golden rules for client engagement, inspired by McKinsey's high standards, and explains why he prioritizes values over profit.

Challenging traditional marketing, he champions a human-centric approach, treating customers as friends. This episode is a masterclass in leading with heart in business.

🎧 Be part of this inspiring episode —tune in now!

Key Takeaways from this Episode

• The global reach and structure of G's marketing agency
• The importance of empathy in business relationships
• G's three non-negotiable rules for taking on new clients
• The pitfalls of traditional marketing vs. the heart-led approach
• The concept of "love cats" in business
• Why G turns down 70% of inquiries
• The ethics of client selection and firing

About the Guest

Meet Gee Ransinha, a marketing maverick who’s been navigating the ever-evolving digital landscape since the days when dial-up internet and AOL CDs ruled the world. As the dynamic CEO of KEXINO—an award-winning marketing and behavioral science agency—Gee has spent the last 16 years helping over 400 startups and small businesses across 20 countries unleash their potential. Gee excels in crafting compelling marketing strategies, building awareness, reputation, trust, and driving sales. As a Fellow of the Chartered Institute of Marketing and Visiting Professor at two prestigious business schools, he truly walks the walk.

Additional Resources

• Website: www.kexino.com
• LinkedIn: @ranasinha
• Instagram: @wearekexino
• TikTok: @kexino
• Threads: @wearekexino

Discover the gems in our dialogue. Tap HERE to uncover profound wisdom!

Up Next…
Get ready for a game-changing podcast with Purdeep Sangha! Author of "The Complete Man" and host of "Mind Your Own Business," Purdeep, aka "The Strategist," empowers men to excel in business and relationships!

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