Join your hosts Chris Saunders and Jeff Walker in welcoming Thembi Bheka to the podcast this week! Thembi is a longtime Launch Club member, a recipient of our Launch Club Spokesman award, and the founder of Digital Marketing Demand. Her course educates and empowers disadvantaged African women by training them for virtual assistant positions at tech companies worldwide. Fleeing a difficult situation in Zimbabwe, she moved to Canada with $5 in her pocket, where she worked as a nurse for many years. After some successful real estate investments, she was able to create her own real estate business. In the end, she realized her true calling was to help women escape abuse and poverty back in her home country. In today’s episode, Thembi walks us through the highs and lows of running an impact-driven business, the importance of pricing out business services based on real value, and how her community and purpose has pushed her over the years. Whether your business is dedicated to a cause or not, Thembi’s story is full of valuable insight into finding a niche, staying motivated through adversity, and understanding the worth of your unique talents.

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Key topics discussed:

• Finding Your Purpose: Thembi’s road to entrepreneurship wasn’t an easy one. But her difficult upbringing motivated her to seek a better life and find her purpose.

• Impact-Driven Business: Working for a humanistic cause is full of risks and rewards. Thembi discusses some of the realities of supporting disadvantaged women today.

• Pricing Your Services: Many entrepreneurs creating services for impoverished communities struggle to price their services. Thembi’s approach is simple.
  
  

Key takeaways:

• “What’s the worst that could happen?” is Thembi’s life motto. She urges us all to ask ourselves this question when we start to doubt ourselves.

• Whatever you feel most passionate about changing in the world is what you should pursue. Otherwise, you may not have the personal investment to stay the course.

• You need to surround yourself with entrepreneurs who are just as motivated and dedicated as you are. Every successful business owner has a community.

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