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If you're still thinking custom GPTs are just for coders, think again.

In this episode, I’m joined by Wendy Breakstone—AI strategist, educator, and the queen of turning tech into something actually useful for online business owners.

Wendy’s been on the front lines of AI since ChatGPT dropped in late 2022, and she’s here to share how ANY coach, course creator, or service provider can use this tool to create better results, faster... without turning into a robot 🤖.

We talk through:

• What a custom GPT even is (in plain English)
• The three types of GPTs every offer should have
• How to build them (without needing to be “techy”)
• And how AI is reshaping online education right now

Wendy also gets super real about what the future of course creation looks like—and spoiler alert: it’s not what worked in 2019.

If you’ve ever wished your program could coach your clients while you’re sleeping, THIS is the episode for you. 🔥

• The AI moment that changed Wendy’s business (and how she monetized it FAST)
• Why early GPT tools were clunky—and what’s different now
• How to build a GPT that thinks like you (so your clients get better results with less hand-holding)
• The big mistake people make when building AI tools
• Why courses packed with “swipe files and templates” are officially outdated
• How AI can actually make your 1:1 sessions more human and impactful

👉 MEET WENDY

Wendy Breakstone is an AI strategist and educator helping online entrepreneurs turn AI into income. She teaches coaches, service providers, and course creators how to build custom GPTs that help clients get faster results—and even create new revenue streams. Her background in launching digital programs and love of systems gives her a unique lens on how to simplify the “tech stuff” and make AI accessible to everyone.

• Free Masterclass: From Prompts to Profit 2.0
• https://wendybreakstone.com/prompts-to-profit
• Website: https://wendybreakstone.com
• Instagram: https://www.instagram.com/wendybreakstone/

• Let’s build your visibility plan together: https://tidycal.com/ksco/discovery-call
• Explore programs: https://ksco.ca/
• Grab the Ultimate Roadmap to Visibility Off Social: https://kellysinclair.thrivecart.com/pod-ultimate-roadmap-to-visibility/
• Follow on IG: https://www.instagram.com/ksco_kelly/

🎧 THANKS FOR LISTENING!

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This is it—the final episode in our Vanity Metrics Detox series. And, oof, we're ending with a big one: the myth that visibility should create instant results.

Been here for all four episodes?

You’ve learned how to let go of performative visibility, focus on what actually moves the needle, and track what works. Now we’re bringing it all together and detoxing the expectation that visibility should be instant, flashy, and fast.

Spoiler alert: Visibility isn’t linear. It’s not immediate. But it is a compound effect.

In this episode, I’m taking you behind the scenes of my own 90-day visibility sprint. I’m breaking down how I tracked my actions, built momentum, and got off the hamster wheel of random marketing. This is how you build confidence as a CEO—not by doing more, but by knowing what works.

And, I introduce you to my new AI-powered sidekick: Valerie, the Visibility Auditor. She’s like your return-on-effort calculator—minus the spreadsheets and overwhelm.

So grab your coffee (or wine—I don’t judge), and let’s get clear on why tracking your visibility is everything.

• Why visibility almost never produces instant results (and why that’s OK!)
• How a 90-day visibility sprint gives you data-driven confidence
• The truth about the compound effect of visibility (hint: it all adds up)
• Why tracking your visibility is the missing link to real momentum
• How Valerie, the Visibility Auditor, helps you reflect, score your efforts, and focus on what actually works
• How to stop spinning your wheels and finally see your marketing ROI

• Get lifetime access to Valerie, the Visibility Auditor, for just $90 CAD (first 100 only!):
• https://kellysinclair.thrivecart.com/valerie-the-visibility-auditor/

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast

Valerie the Visibility Auditor is now live! Get in on the launch special pricing here: https://kellysinclair.thrivecart.com/valerie-the-visibility-auditor/

Welcome to part three of our Vanity Metrics Detox series! If you haven’t listened to the first two episodes yet, go queue those up before diving in here because this series builds on itself—and this one’s a biggie.

Today, we’re detoxing the belief that visibility is a one-and-done thing. Because here's the truth: one visibility win can lead to five more—but only if you're paying attention.

I’m showing you how to stop letting your visibility efforts end the second you hit “post” or close Zoom. Whether you’ve landed a podcast interview, a speaking gig, or a collaboration—your next opportunity is hiding in the momentum of the one you just completed. And I’m sharing my favourite stories to prove it.

We’re connecting the dots, talking about how long-game relationships really work, and I’m giving you a list of super practical ways to leverage your wins for way more impact (without creating more work for yourself). Plus, if you’ve ever wished you had someone keeping track of all this for you (and telling you what’s really working)... I built that. Her name’s Valerie.

• Why visibility isn’t just about being seen once
• How to connect the dots from “one pitch” to five new opportunities
• A real-time case study on getting selected to speak without even applying
• 10+ ways to squeeze more juice from one visibility win
• Why relationship-based marketing always wins
• And how my new AI-powered tool, Valerie the Visibility Auditor, makes all of this so much easier

🔹Want help tacking and leveraging your own visibility? Valerie is here!

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast